July 2011

How Blogging Can Get You More Social Fundraisers

Hubspot, an inbound marketing company, has been researching for a couple of years how blogging helps increase website traffic, email subscribers and the ability to be found in search engines. Their most recent study found that blogging frequency influences the rate of customer acquisition (see graph below). This also applies if the “customers” you seek are

How Blogging Can Get You More Social Fundraisers Read More »

VIDEO: The Need for Solid Email Lists and Landing Pages

Jocelyn Harmon of Care2 spoke at the Nonprofit 2.0 unconference in June in Washington, DC, on the critical importance of having solid email lists to direct traffic to dedicated landing pages during online fundraising campaigns. She notes that while these two things may not sound exciting, they will help make your campaign successful by making

VIDEO: The Need for Solid Email Lists and Landing Pages Read More »

Live Blog from Social Media for Nonprofits Conference

Today’s Social Media for Nonprofits conference in Washington, DC featured a stellar list of speakers and local voices. The purpose of the conference was practical tips, tools and approaches to be more effective online with social media. Michael Smith, Case Foundation Michael Smith, Case Foundation’s Sr. VP for Social Innovation, said Case has three Twitter

Live Blog from Social Media for Nonprofits Conference Read More »