Month: October 2011

Download Idealware's Free Social Media Decision Guide

If your organization is still trying to figure out how to use social media, you are not alone! Every organization, from the Red Cross on down to the single-person nonprofit, is struggling to figure out how social media fits into their overall communications strategy. Fortunately for everyone, a wide variety of research is becoming increasingly …

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Unraveling The Myth of Slacktivism

Last year, Malcom Gladwell started quite the discussion–and some heated arguments–in his New Yorker expose on “slacktivism,” doubting social media’s role in impacting real social change. “Slacktivism” describes the simple, easy social actions people take in support of a cause such as liking a Facebook page or using Twibbon to update an avatar in support …

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Connecting With the Thoughtful Consumer Through Cause Shopping

Guest post by Andrea Fabbri Andrea Fabbri is CMO at Recoup and Sr. Strategist with Unison Agency. Every good story has a hero and a villain. These days my villain is actually two companies: Groupon and Living Social. Social buying platforms have become part of our daily lives. They use scarcity-based tactics to generate demand …

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5 Ways to Engage Online Ambassadors

Activating online ambassadors–or influencers as they are known in social media parlance–can be a scary thing. Most people think of cranky bloggers who complain about getting over-pitched. And if you’re sending blatant asks to bloggers, that fear is a reasonable one. But, any organization that is skilled at cultivating board members and volunteers can be …

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