A couple weeks ago, a few friends and I finally made it to our long awaited, first practice run for the zombie apocalypse. Wait… let me backtrack. We’re big fans of the zombie culture. We’ve watched the movies and played the video games. So when we first heard that there was a “zombie run” […]
Community Building for the Undead Read More »
Earlier this week we highlighted 10 must have social media primers for nonprofits gearing up for Give to the Max Day: Greater Washington. A wide range of topics are included from Facebook, YouTube, Twitter, and LinkedIn to general primers and influencer approaches. It’s all covered, and hopefully you will find it valuable, too! What social
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If your organization is still trying to figure out how to use social media, you are not alone! Every organization, from the Red Cross on down to the single-person nonprofit, is struggling to figure out how social media fits into their overall communications strategy. Fortunately for everyone, a wide variety of research is becoming increasingly
Download Idealware's Free Social Media Decision Guide Read More »
Last year, Malcom Gladwell started quite the discussion–and some heated arguments–in his New Yorker expose on “slacktivism,” doubting social media’s role in impacting real social change. “Slacktivism” describes the simple, easy social actions people take in support of a cause such as liking a Facebook page or using Twibbon to update an avatar in support
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That’s the question many prospective donors will ask you when you approach them for the first time. Some might even ask you that after they’ve donated. And it’s a good, rightful question. But your response is critical; it can make or break the deal, so to say. (No pressure.) So what do you say? Here
Why Should I Donate? Read More »
Guest post by Andrea Fabbri Andrea Fabbri is CMO at Recoup and Sr. Strategist with Unison Agency. Every good story has a hero and a villain. These days my villain is actually two companies: Groupon and Living Social. Social buying platforms have become part of our daily lives. They use scarcity-based tactics to generate demand
Connecting With the Thoughtful Consumer Through Cause Shopping Read More »
Activating online ambassadors–or influencers as they are known in social media parlance–can be a scary thing. Most people think of cranky bloggers who complain about getting over-pitched. And if you’re sending blatant asks to bloggers, that fear is a reasonable one. But, any organization that is skilled at cultivating board members and volunteers can be
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Last week you saw the infograph comparing the generosity of Mac users and PC users. A conclusion from this Mightycause study was that–platforms aside–email fundraising is still the king of all online fundraising channels. Donation Amounts are Bigger with Email In the graph below (taken from the infographic), you can clearly see that people who
Email Fundraising is Still King Read More »
When you get down to it, improving lives is all about relationships. The relationship between you and donor, volunteer, co-worker, stakeholder, executive director, family and friends–they all matter and contribute to the impact of your mission. What are you doing to cultivate the many relationships your work involves? Having leadership in your nonprofit’s work starts
Who Leads the Pied Piper? Read More »
After Friday’s Give to the Max Day training, I came back with great, practical ideas from experts like Beth Kanter and Katya Andresen on how nonprofits can tell their stories to effectively convey the importance of their mission. The best part is that they dug deep and outlined easy steps anyone can follow. Why
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