This guest post is from Jonny Moy, Development Assistant at Little Lights Urban Ministries, a small nonprofit that fundraised $80,000 in 24 hours during Give to the Max Day in DC last fall. I asked Jonny to tell us their secret. We all know that relationships take work . . . sometimes a lot of […]
Building Relationships Take Work, But it Pays Off Read More »
Alison Risso is the Communications Director at Mightycause, and before that, she worked with National Geographic, Discovery Channel, TLC, and Animal Planet. Most recently, she worked with the national nonprofit KaBOOM! In this two-part series, she gives us great tips on how we can create stories to pitch to the media. My mother pointed out
Have Something to Say: Creating Stories for the Media Read More »
Real success in fundraising happens when you become a trusted advisor, a person who is sought out for his advice and support. This happened for me when companies started calling me between cause marketing programs for all sorts of cause marketing, social media, and giving advice. I was happy to help them. Being a trusted
3 Ways to Become a Trusted Fundraising Advisor Read More »
When I worked at a small nonprofit in the health sector a few years ago, one thing I heard all the time was that we needed to “go viral.” We needed to find “the thing” that was going to blow us up and bring in supporters by the thousands. That “thing.” Looking back, I’m glad
Why You Shouldn’t "Go Viral" Read More »
These days, social change online seems to always involve a central figure–a hero, if you would. Whether it’s the individual cause champion rallying online influencers and donors, or a benevolent foundation driving a program of change. Yet, in reality while the hero myth makes an attractive narrative it belies the truth. You need to be
Celebrate the Anti-Heros of Change Read More »
Editor’s Note: Recently I got a request to re-post one of our most popular blog posts so far. I find this post to be one of the most informational pieces on how to thank your donors–a critical element of a successful ongoing fundraising campaign. Written by Alex Bornkessel, this post was originally published on September
Oldie But a Goodie: Thanking Your Donors Read More »
Raising money online is probably the hardest thing any small or medium-size nonprofit will ever do. Sometimes all the effort and lack of results makes it feel like pulling teeth with chopsticks. Online Fundraising Is No Easy Marathon First of all, there are the obstacles you have at the starting line. You have to establish
What is peer-to-peer online fundraising anyhow? Read More »
Robin Lane is a public relations strategist in Washington, DC. For more than a decade she has been working with clients to create traditional and social media strategies that get results. Her expertise includes search engine optimization, event planning, thought leadership programs and digital strategy. Follow her on Twitter @robinhlane. Did your 2012 resolutions for
Facing Your Fear of Social Media Read More »
I watched one of my favorite films recently, The Prestige. Set in 19th century London, the movie depicts the rivalry of two talented magicians, played by Hugh Jackman and Christian Bale. It’s a great movie, and has an ending I promise you’ll love. The movie opens and ends with the words of a character
Has Your Fundraising Lost Its Magic? Here's How to Make it Reappear Read More »
Ladies, this post is for you. (Of course, gents, you’re welcome to read.) This winter’s hottest topic on social media has been Pinterest. And if you haven’t caught the bug, this post may just get you infected. You’ve been forewarned. Pinterest is a new social networking platform that premiered about two years ago but
