Month: February 2012

11 Tips to Amplify Your Org's YouTube Channel

YouTube is conducting a one-day educational workshop in San Francisco on April 2nd to help nonprofits get more from their use of YouTube. It’s open to all organizations that are part of the YouTube Nonprofit Program. “We want to help non-profits turn their view counts into actions — dollars raised, petitions signed,” YouTube spokesperson Jessica Mason told …

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Cause Marketing Success is Won at the Front

Hands down the most successful type of cause marketing program on the planet are point-of-sale (POS) programs that involve store cashiers asking shoppers at the register to donate a dollar or more to a cause. These simple transactional programs can raise thousands of dollars for local charities, and millions of dollars for national organizations. Just …

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