In this era of mobile, portable and visual social media, the right image or video means more than great words. You need something that catches the eye to distinguish your cause, and help tell your story. Developing graphic design, photography, and video assets can be an expensive proposition for a cause or an independent fundraisers. […]
3 Ways to Develop Free Visual Assets Read More »
This is a guest post by Doug Weinbrenner. Granted, that phrase is synonymously ushered as a challenge to financially invest in proportion to the gravity of a statement. The more unbelievable the proclamation, the higher the stakes. We all know these scenarios rarely end well and usually end up on YouTube. But what if nonprofits
We Can Put Our Money Where Our Mouth Is Read More »
I get lots of questions about cause marketing from nonprofits that are just getting started with the practice. Answering them isn’t always easy as everyone is at a different stage of development. However, here are three universal answers to three standard questions. 1. I’m a big fan of cause marketing, but others in my office,
The 3 Most Common Cause Marketing Questions Read More »
Editors Note: March is Women’s History Month and in honor of the great things women have contributed to nonprofits and social good, we invited Margie Clayman (who has guest posted here before) to profile some of these admirable women. But before we get started, I asked Margie for her thoughts on why so many women
For Women, Maybe NPOs Are About Passion, Not Money Read More »
Did you know that 83% of Americans say they wish brands would support causes, and 41% have bought a product because it was associated with a cause? Being generous is simply good business. And for you as a fundraiser or nonprofit, getting a company behind your effort is only good sense. Finding a partner who
83% of Americans Want Brands to Support Causes Read More »
This is a guest post by Tonia Zampieri. Check out her last post here. QR (Quick Response) Codes are getting a lot of buzz these days, and Text2Give technology is too, but perhaps not for the reasons you’d expect. Both are a result of the mobile revolution, and both provide the ability to connect people
Comparing QR Codes & Text2Give Read More »
YouTube is conducting a one-day educational workshop in San Francisco on April 2nd to help nonprofits get more from their use of YouTube. It’s open to all organizations that are part of the YouTube Nonprofit Program. “We want to help non-profits turn their view counts into actions — dollars raised, petitions signed,” YouTube spokesperson Jessica Mason told
11 Tips to Amplify Your Org's YouTube Channel Read More »
Hands down the most successful type of cause marketing program on the planet are point-of-sale (POS) programs that involve store cashiers asking shoppers at the register to donate a dollar or more to a cause. These simple transactional programs can raise thousands of dollars for local charities, and millions of dollars for national organizations. Just
Cause Marketing Success is Won at the Front Read More »
After doing well with their previous business, RMH Teleservices, the Hansells wanted their next venture to do some good, help uplift corporate America and encourage employees. But they also wanted to reach out to the general public. That’s how they got the idea for ToonUps a decade ago. Cause Gaming: Games for Good ToonUps builds
Gaming for Social Good Read More »
Americans are funny. We love a great competition! Nothing is more exciting than a thrilling winner or watching someone get close to achieve a notable goal. Just look at all of the momentum currently surrounding Twitchange Founder Shaun King in his effort to fund HopeMob with $125,000. It’s been exciting to get Shaun’s updates as
Winning and Doing Good Read More »
