April 2012

Storytelling. It’s the center of everything.

Guest post by Jason Konopinski. Jason is a freelance copywriter and editor. An advocate of social good and strong storytelling, he works with small-to-medium sized corporate and agency clients to produce rock-solid audience responsive content. He is currently seeking a full-time agency role as a copywriter and digital content creator. My grandfather told the most

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Who Will Win the Cultures of Giving Challenge?

The 10 day Cultures of Giving Donor Challenge will end tomorrow. Twenty-two nonprofits are participating in the online giving campaign. Presented by the W.K. Kellogg Foundation, the Cultures of Giving Donor Challenge supports nonprofits addressing high-priority issues in diverse communities across the country. As the above leader board shows, the competition is tight from top

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What Nonprofits Can Learn Looking Thru Google's Glasses

The news from Google that we’ll soon all be wearing glasses with a small screen displaying digital content has ratcheted up talk around augmented reality or AR. AR is when digital content is layered over the physical world to enrich the user’s experience. Wearing our Google glasses, for instance, we could scan deals and specials

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Interview: What Inspired Cultures of Giving?

The W.K. Kellogg Foundation is concluding the Cultures of Giving Donor Challenge this week on Mightycause. The Cultures of Giving Donor Challenge is a 10-day online giving campaign to support nonprofits that address high-priority issues in communities of color across the country. Our goal is to get thousands of community donors to support the projects

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3 Success Factors of Nonprofits Using Social Media

Guest post by Tracy Sestilli. Recently, NTEN, Common Knowledge, and Blackbaud presented their fourth annual report on social media trends among nonprofits for 2012 at the Nonprofit Technology Conference. From 3,522 respondents, they asked what the top three contributing factors were of those who were successful on social networks. They all responded that their formula

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