The following is a live blog from today’s Cause Marketing Forum. Coke, the World Wildlife Federation, and the Arctic Home Campaign Coke has developed a culture for innovative improvement, and sustainability has become a core component of that improvement. Plus the Polar Bear has become a long-term icon for Coke over the decades. They began […]
Arctic Home and Breast Cancer "Debate" at #CMF12 Read More »
You’ve read about how Facebook can be used as a powerful tool within a fundraising arsenal. Here are six more specific ways to improve your fundraising results from using Facebook: 1. Get people talking about your fundraiser on Facebook The whole point of any Facebook marketing strategy is to get people talking about you. When
6 Ways To Integrate Fundraising Into Facebook Read More »
I got a lot of great feedback on my post last week on 4 Words Nonprofits Need to Stop Using. Thanks to everyone who commented, even the folks who disagreed with my choice of certain words. Sharing your opinion is what Inspiring Generosity is all about! It also proves what I’ve always said: meaning is in people
4 Things Nonprofits Need to Stop Saying Read More »
In the English language, I can’t think of a nicer combination of words than “thank you.” Of course, “I love you” is a really nice combination of words to hear someone say to you, but I think “thank you” takes the cake. Love is already embedded in there. To thank or be thankful means you
Two Beautiful Words Read More »
After seeing the movie (and stealing the idea for this blog post from someone dear to my heart), I thought it would be fun to recognize the different hats nonprofiters wear with an analogy of my favorite characters in The Avengers. (If you haven’t seen this month’s blockbuster yet, don’t worry. This blog post won’t
Be the Avengers of Fundraising Read More »
“You say you want a [social media] revolution, wellll you know . . . we all wanna change the world.” ~John Lennon OK, that’s not exactly how the song goes, but I think a lot of people have this underlying expectation that once you get your NPO a Twitter account and/or a Facebook page, the
5 Facts that Social Media is an Endurance Contest Read More »
In my previous column, I waxed about putting our money where our mouth is when it comes to marketing. My point was that our mouth, our voice, our marketing is grossly underfunded and because of that, our missions fall short–very short. Much to my surprise, the column was the most viewed that week and there
The Marketing To End All Marketing Read More »
Earlier this year, Blackbaud published their “donorCentrics Index of National Fundraising Performance” which they’ve published for the past few years. The dataset for 2011 is derived from 79 million transactions, which broke down into: — 38 million people — Who gave $2.5 billion dollars — To 80 different nonprofits — In 8 sectors (Animal Welfare,
2011 Online Giving Report From Blackbaud Read More »
I write every day so I have to be a word guy. I’m always searching for just the right thing to say. But I rarely use a dictionary or thesaurus to find the right word. I use words that any grade-schooler would know. Replacing concrete nouns and hard working verbs with soft and lazy four-syllable
4 Words Nonprofits Need to Stop Using Read More »
Want to be Geoff Livingston‘s guest at the Cause Marketing Forum this May 30-31 in Chicago? The best comment wins a free registration worth $1,045.00 for a business or $795 for a nonprofit, compliments of Mightycause (also cross-posted on Geoff’s blog). A decision will be made tomorrow morning based on comments on both blogs. Customers
The 4 Challenges of Cause Marketing Read More »
