A lot of people tell me that they really find it hard to know how to be a helpful entity in the online space. There is so much contradictory advice, and then each situation seems to be a little bit different- different enough that you’re not really 100% sure what the right move is. It […]
50 Ways to be a Good Social Media Citizen Read More »
Who’s the most important person in a fundraiser? Is it the beneficiary, the fundraiser/nonprofit, or the donor? A very strong case can be made for the beneficiary. After all, they/it are the primary raison d’être, the whole purpose for the nonprofit, much less the fundraiser. In fact, great fundraisers tell the beneficiary’s story to the
Who Matters Most? Beneficiary, NPO, or Donor? Read More »
A recent study from Dan Zarrella shows that the best type of content to share on Facebook is photos. Facebook users love to share and like photos more than any other type of content. They also love sharing their own photos, uploading over 300 million photos every single day! So how can you take advantage
5 Ways Photos Promote Fundraisers on Facebook Read More »
A recent series of three posts on the Harvard Business Review blog by Karen Freeman, Patrick Spenner and Anna Bird of Corporate Executive Board explored some of the myths surrounding consumer-buying decisions. The authors conclude that consumers, more than ever, want a simple buying process that gets them the things they want and need without
When Building Donor Relationships, Talk is Cheap Read More »
Some nonprofits find it challenging at times to represent the work they do in photos, rather than text. But photos are one of the most shared content on social media, so it’s become important for causes to adapt and show more images in order to bring about more engagement—likes, comments, sharing—on their social networks. This
6 Images Every Nonprofit Can Capture Read More »
Much has been made about the necessity of developing a mobile web strategy. Mobile now comprises 10% of global web traffic. This year’s Millennial Impact Report shows how important mobile has become for U.S. nonprofits. Without a mobile strategy, nonprofits have no online future. Why? Because millennials use their smartphone like a computer, reading e-newsletters,
No Mobile, No Future Read More »
Last week Mightycause conducted a national fundraising campaign where 162 nonprofits competed to win a share of $30,000 in prize money. The Ellie Fund (based in the home of the RedSox, thank you) won first prize for raising over $53,000 in 24 hours! Joe Waters and I worked with Julie Nations, the Executive Director at
Ellie Fund's 4 Strategies to Win Twive & Receive Read More »
I never just watch television. As I’m finishing this post, I’m watching The Patriot–a fitting movie for a Bostonian on Bunker Hill Day! I’m a multi-tasker that has to justify watching Mob Wives by doing something more productive. That means I’m on my laptop answering emails, writing, reading, researching, etc. while mob wife Drita D’Avanzo beats
3 Ways to Turn Distraction Into Support Read More »
Guest post by Sohini Baliga. It’s no wonder that you see so many posts and discussions devoted to fundraising and development. Both are the lifeblood of NPOs, the majority of which do not have a celebvocate and/or Warren Buffet on the board. And yet, I find myself writing up this post to point out, and
Don't Make Me Work Read More »
I recently finished reading a pretty fascinating book called Winning the Story Wars, by Jonah Sachs. The premise of the book is that while everyone is vying for attention, we are actually returning to our ancient roots–we are using stories to try to win peoples’ attention. Sachs points out that every brand these days is
4 Ways Stories Can Help Build Your Cause Read More »
