Month: September 2012

Not-So-Obvious-But-Obvious Ways to Say Thanks

We’ve already covered the obvious ways to say thank you—which is clearly saying “thank you” to someone—but have you thought of the not-so-obvious ways your organization is showing its gratitude? Oh yeah, there are many things your donors are seeing about you that can either say “we really appreciate what you’ve contributed to our cause” …

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5 Ways to Make Your Social Strategy Adaptable

You know social media has been fully adopted by the masses when Fox launches a TV series on Twitter. TV and print media strategies–virtually unchanged for decades–are increasingly being replaced by new approaches that integrate social media. But the way most nonprofits think about and develop marketing strategies hasn’t changed. 50-slide strategic marketing plans still walk among …

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New Conference Links Nonprofits & Entertainment

One prediction I often make is that causes will one day be integrated into every aspect of our lives. When we’re shopping, eating out, or exercising. And, of course, when we’re watching television, enjoying a night at the movies, or rooting for our favorite celebrity. The intersection of cause and entertainment is the subject of …

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How The Humane Society uses Twitter Hashtag Chats

Yesterday I presented at the Social Media Strategies for Nonprofits Summit in Boston, MA. One of the best sessions was by Anne Hogan, the Community Manager at The Humane Society of the United States. Anne talked about how her organization is using Twitter to help local shelters find homes for their animals and increase exposure …

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Women With Drive & Value of Long-Tail Donations

Last week I wrote a post about how valuable handwritten notes can be to your donors, and the consensus seemed to be that while many people donate to causes for more magnanimous reasons, getting a personalized acknowledgement adds very yummy icing to that great big cake of goodness. Sometimes, however, it is not always possible …

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