Justin Goldsborough hates cancer. And he has plenty of reasons to hate the deadly disease. One of his colleagues has an 18-month old who’s undergoing a second round of chemotherapy. One of his best friends from high school lost his dad to lymphoma during their senior year. And another friend lost his mom just a […]
How Justin's March Madness Bracket Raised $2,000 for Leukemia Read More »
Creating a plan that makes sense for an online strategy is not as easy as some people make it seem. You have to understand your audience, come up with clear objectives, tools you’ll use, content you’ll post, and a plan for who is going to do what. Fortunately, There are some pretty smart people in
8 Simple Ways to Create a Successful Social Media Campaign Read More »
I’m sure this says a lot about how behind I am on things: I just finally got around to signing up for Graph, you know, that latest improvement Facebook rolled out oh, back in January–which is a minor eon in Internetlandtime. Yes, I’m behind the curve. And yet I worry not. Now, to be clear,
Facebook's Graph: Don't Worry, Be Relevant Read More »
Entrepreneur Luca Pivato has a simple mission. Amidst all the online shopping sites, he’s convinced the world needs at least one cause shopping site where consumers can buy the things they want, at a great savings, and support the causes they love with each and every purchase. That’s why Pivato started Recoup.com. Recoup With
Recoup is Revitalizing Online Cause Shopping Read More »
Why is it important to know the difference between your nonprofits community, network, and crowd? These are terms that we seem to throw around frequently but haven’t yet clearly defined. I recently had the opportunity to hangout with Amy Sample Ward and Allyson Kapin who wrote Social Change Anytime Everywhere to define and discuss community,
What Does Community, Network and Crowd Really Mean Anyhow? Read More »
There are so many awareness days, and sometimes it feels overwhelming. In any given week you can have a ladybug awareness day, a cancer awareness day, a snowflake awareness day, and a banana awareness day. The goofy ones seem to undermine the ones that really matter. That being said, March is designated as an awareness
Marking MS Awareness Month Read More »
Editor’s Note: Patrick Sallee lives/works in Kansas City, and is the Chief Development Officer for the American Red Cross. He also serves on the board of Nonprofit Connect–a local organization that helps nonprofit professionals connect and broaden their skills. And to top it of, he’s the father of 3 year-old twin girls! You can follow
Why Are Development Directors Discouraged From Doing Their Job? Read More »
Facebook recently announced an enhanced News Feed rolling out to all users in the next two weeks (on both mobile and web). The enhanced News Feed allows users to focus more easily specific feeds: All Friends: a feed that shows you everything your friends are sharing. Photos: a feed with nothing but photos from your
5 Ways to Dominate Facebook's New News Feed Read More »
Scanning QR Codes with a mobile device is one of the most popular ways to donate money. I’m on a mission to discover all the different ways you can scan-to-give. As a cause marketer, I’m especially interested in how businesses and nonprofits are using QR Codes to trigger giving. Here are four ways QR Codes
4 Ways to Use a QR Code to Raise Money Read More »
In honor of International Women’s Day last Friday, I’m giving a shout-out to 25 women in marketing and nonprofits that are making a difference! Take a moment and follow them–you should know them too! 1. Ifdy Perez–Ifdy is our editorial boss here at Inspiring Generosity. She keeps us on track but in a way that
25 Women in Marketing & NPOs You Should Know Read More »
