Month: April 2013

Register Programs Make Fundraising with Businesses Easy

With over 300 locations nationwide, you’ve probably shopped at Whole Foods, a chain of natural and organic food supermarkets based in Austin. Register Programs are as common to the Whole Foods checkout line as gum and candy are at other supermarket checkouts. Every month, a different local cause is featured and shoppers can donate $2 …

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The Need Lasts Longer Than the Attention

Every year, starting right around Halloween, we get bombarded with messages about hunger and the homeless. The temperatures are getting cooler, the days are getting longer, and I think people feel a little guilty about enjoying a decadent holiday season unless they give at least a little bit to someone who needs it. By the …

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Does Your Organization Have a Crisis Communications Plan?

The best organizations are always asking: “What keeps our supporters up at night? What are their hopes and dreams, concerns and fears?” This mindset is especially important during a crisis, like last week’s Boston Marathon bombing. Everyone was (and still is) feeling concerned, worried, angry, afraid or confused. During these times you risk appearing insensitive if you’re …

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A Note About National Infertility Awareness Week

On April 21st, National Infertility Awareness week began for this year. The week-long effort to bring attention to all issues tied to infertility was started by Resolve.org. The event started in 1989. Resolve has been around since 1974, and defines itself as “a non-profit organization with the only established, nationwide network mandated to promote reproductive …

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Personalizing Communications: Dear . . . Whoever

We live in an age of no online privacy and oversharing, would you agree? We make it easy for marketers to get to know us, our likes, our dislikes, our browsing habits, our personal information. And yet, impersonal, or oddly personalized emails can still show up, sometimes from mailing services we opted in to. To …

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Using Social Data to Create More Relevant Content

Below is part two of my interview with Casey Golden, CEO of SmallAct. The benefit of analyzing social data from your community (donors, volunteers, supporters) is the ability to create more relevant and meaningful conversations with various audiences. In this video we talk about how aligned the National Wildlife Federation is with their community’s goals …

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Dollars for Doers: The Money Nonprofits Don't Want?

Nonprofits say they want to move from corporate handouts to corporate partnerships, but ignorance–not opportunity–may be what’s holding them back. One example is the Dollars for Doers program (aka Volunteer Grants) that many companies offer. Dollars for Doers is a matching gift program for volunteerism that rewards volunteer hours with a company donation to the …

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