Every week, I co-host a Google Hangout with Brian Vickery called #HecklersHangout. Last Thursday our special guest was Geoff Livingston, and one of the things we talked about was the huge potential social media has as an educational tool. This is different from the concept of an awareness campaign, which is simply meant to get […]
Using Social Media as an Educational Tool Read More »
Last week, as you may have noticed, a small symbol went viral as a profile picture and Twitter avatar in the online world. The red square with an equal sign was meant to raise awareness of the Supreme Court Hearings on the issue of marriage equality. As the campaign gained steam through the middle of
3 Tips to Ensure Everyone Knows About Your Awareness Campaign Read More »
When you think about calls-to-action on your website, you typically think about landing pages. For example, your donation page, or your email sign-up form. But how often do you think about the calls to action in the blog posts you’re publishing each week? What’s that? You don’t have a blog for your nonprofit? Briefly, a
Six Ways to Optimize CTAs in Your Blog Posts Read More »
John Wright spends his work days helping his clients make good matches. No, John isn’t a professional matchmaker for men and women in search of fun and love. He’s a business development director for HEP Development, a Virginia-based company that’s a leader in providing nonprofits with the tools they need to take advantage of corporate
Nonprofits Can Double Their Pleasure with Matching Gifts Read More »
