May 2013

3 Summer Holidays to Focus on for Fundraising

  Earlier this year, two professors released a study showing that companies donate more around big events such as the Superbowl or the Olympics. This probably isn’t groundbreaking news for those of us who follow the rhythms of corporate giving. But the findings definitely punctuate the value of massing our fundraisers around special occasions, holidays, and “big

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Dollars and Sense: NonProfit Budget Basics

And now a post about money. Because as we all know, it’s what makes the world go around. Okay, that’s a mild understatement. But it’s very mild in the nonprofit world. And unless you’re independently wealthy, you’re always fundraising, and looking at ways to stretch your dollars and cultivate donors. Here’s the thing, though. Quite

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Four Ways You Can Help Oklahoma Tornado Victims

Obviously we are all still reeling after a massive tornado tore apart Moore Oklahoma. Parents lost their children, children lost friends, neighbors lost neighbors. And many people are still missing! Family and friends first • For those who have family and friends in the area, Red Cross Oklahoma set up a resource to locate loved

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3 Businesses Seizing the Day and Giving to Nonprofits

We’ve all heard the Latin expression “carpe diem” which means, “seize the day.” But in fundraising with businesses a new expression is taking hold: “da die,” which is Latin for “give the day.” Here’s how it works. Generous businesses support nonprofits by donating the profits from a day’s sales. This is different from what we’re

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Seven Words Scientifically Proven to Get More Retweets

If you use Twitter, you know how important retweets are. If you don’t, retweets are the equivalent of a Facebook user sharing an update with all their friends. And like your website and your Facebook Page, call-to-actions can dramatically increase results. Dan Zarrella, of HubSpot, analyzed the use of call-to-actions for 2.7 million Tweets, using

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