Month: June 2013

Why Headlines Matter

You’re reading this because on some level you’re interested in writing better headlines (subject lines, blog post titles). Or maybe you’re interested in how headlines impact your readers, and how they impact SEO. No matter how you got here, you arrived because “Why Headlines Matter” made you click. Obvious, right? But why? Four reasons why titles …

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In Search of the Elusive B2B Fundraiser

Most of the fundraisers with businesses I write about on my blog are consumer facing, which means the participating business sells directly to consumers (e.g. department store, coffee shop, restaurant). They’re called a B2C or business-to-consumer. B2C fundraising dominates because it targets a large and lucrative audience: everyday consumers. After nearly two decades in fundraising, I’m …

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Five Critical Attitudes That Boost Social Sharing

Technology has blessed your community with more sharing power than ever before. The ability to retweet, like, and pin with increased ease is what helped launch the slactivist movement. But even though sharing has gotten easier, getting people to share still feels like pulling teeth. So how do you get people to share your content?  Here are …

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Influence Marketing and Fundraising: Why Doesn't It Work?

Last week we talked about how a lot of companies and organizations approach social media based on the idea of “the influencer.” The hope is that if a very well-known person shares your content, you’ll get a lot of exposure, and hence, you will succeed in increasing sales or raising funds. As Danny Brown and …

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