You’re reading this because on some level you’re interested in writing better headlines (subject lines, blog post titles). Or maybe you’re interested in how headlines impact your readers, and how they impact SEO. No matter how you got here, you arrived because “Why Headlines Matter” made you click. Obvious, right? But why? Four reasons why titles […]
Why Headlines Matter Read More »
Most of the fundraisers with businesses I write about on my blog are consumer facing, which means the participating business sells directly to consumers (e.g. department store, coffee shop, restaurant). They’re called a B2C or business-to-consumer. B2C fundraising dominates because it targets a large and lucrative audience: everyday consumers. After nearly two decades in fundraising, I’m
In Search of the Elusive B2B Fundraiser Read More »
The digital afterlife no longer takes most of us by surprise. We know that what we put up on the Internet is forever. And we know that unless we do some digital “estate planning,” give a loved and/or trusted one access to our accounts, or keep an updated list of passwords accessible to the executors
The Nonprofit's Digital Afterlife And Proper Goodbyes Read More »
It seems that most brands and nonprofits are still trying to get their head around what works on Facebook. What content works best, what time to publish updates, how to use sponsored stories are consistent themes being discussed among nonprofit marketers. But yet, these issues are just symptoms of bigger challenges that we all need
Why Facebook Marketing Feels So Impossible Read More »
No type of charity fundraiser has risen faster than Facebook contests. Five years ago they didn’t exist. Today, they’re one of the most common vehicles for nonprofit fundraising. I had my first experience with charity contests way back in 2009 when Virgin America challenged Boston nonprofits to a voting contest. The charity that got the
Facebook Contest Lessons from Two Winners Read More »
For the past two weeks, we have been discussing how to approach fundraising on social media sites through the prism of the book Influence Marketing, by Danny Brown and Sam Fiorella. In the first post we talked about how influence marketing as a strategy has been evolving over the last few years, and last week
Influence Marketing and Fundraising: A New Approach Read More »
And now a post for creative and arts nonprofits, some of whom go dark over the summer–the local theater groups, the non-professional choirs, the small groups that offer cutting edge arts programs on a lean budget. This post is especially for them, especially in my DC-region neighborhood, because they sometimes struggle with fundraising more than
Fundraising For The Arts Read More »
Technology has blessed your community with more sharing power than ever before. The ability to retweet, like, and pin with increased ease is what helped launch the slactivist movement. But even though sharing has gotten easier, getting people to share still feels like pulling teeth. So how do you get people to share your content? Here are
Five Critical Attitudes That Boost Social Sharing Read More »
I go to my share of conferences. But I attend very few that I don’t get paid to speak at. Too much time. Too much money. Too little for too much in general. I tell people that conferences are for people who don’t read. Most speakers are just doing your Google research for you. Thank
6 Takeaways from the 2013 Cause Marketing Forum Conference Read More »
Last week we talked about how a lot of companies and organizations approach social media based on the idea of “the influencer.” The hope is that if a very well-known person shares your content, you’ll get a lot of exposure, and hence, you will succeed in increasing sales or raising funds. As Danny Brown and
Influence Marketing and Fundraising: Why Doesn't It Work? Read More »
