I just finished reading a book called Influence Marketing, authored by Danny Brown and Sam Fiorella. The book primarily is a marketing book. It talks about how the long-standing relationship between brands and their “audience” has been altered by the strange new world of social media. It talks about how new platforms have evolved to […]
Influence Marketing and Fundraising: Current Thinking Read More »
From a pure conversion perspective, your website is nothing more than fishing gear. Your bait is what initially attracts visitors, your hook is your compelling content, and your net is your email, volunteer and donation forms. Nine Ways to Make Your Website More Awesome To improve your site’s ability to attract and convert email subscribers,
Nine Ways to Catch More Fish With Your Website Read More »
Last week at the Cause Marketing Forum’s annual conference in Chicago, David Hessekiel and his team released: 2012’s Top Point of Sale Donation Programs: A Cause Marketing Forum Report. The report features an incredible number: $358 million. That’s how much “checkout” programs raised in 2012. We’ve all been asked – or accosted, depending on how you
5 Things You Should Know Before You Give at the Register Read More »
