Month: July 2013

5 "Money Moments" Missing From Your Fundraising Strategy

Many, if not most, nonprofits think that there’s only one moment that matters in their fundraising: the donation. But to your supporters, a donation is just a single gesture among many in how they relate to your organization and the cause. They sign petitions, attend events, volunteer, and share stories about your cause with their …

5 "Money Moments" Missing From Your Fundraising Strategy Read More »

REM Explains Social Media Marketing

The now defunct band REM, out of Athens, Georgia, earned recognition and passionate loyalty over the course of their existence. The darling of college radio stations, then part of the rock n’ roll mainstream, REM was politically outspoken, at times funny, and almost always great musicians. What a lot of people may not realize is …

REM Explains Social Media Marketing Read More »

5 Ways To Make Your Visual Content More Stunning

Unless you’ve been living under a rock with no wifi, you’re well aware of how the internet has exploded into one big scrapbook. Instagram and Pinterest have grown at astronomic rates precisely because they allow people to easily create, curate and share pictures–something we’ve been doing since we were 9 months old! Facebook too has placed …

5 Ways To Make Your Visual Content More Stunning Read More »

5 Things Nonprofits Can Learn From the Royal Baby

Congratulations to the Duchess of Cambridge and Prince William on the birth of their first son! New babies are big news – especially new, royal babies. Here are five takeaways for nonprofits that want to give birth to their own superstar. A little suspense is a good thing Reporters and well-wishers surrounded Kate’s hospital in anticipation …

5 Things Nonprofits Can Learn From the Royal Baby Read More »

Music, Memory, Doing The Right Thing

Early this summer, I watched residents from Sunrise Senior Living present a choral performance organized by the Levine School of Music. The choir was made up of people like my friend Miz N., all residents of Sunrise with varying levels of medical, physical, or mental disability. Clearly, I wasn’t expecting a Carnegie Hall-worthy performance from …

Music, Memory, Doing The Right Thing Read More »

Halopreneurs Do Good with Business Resources

This week I’ve been writing about a new type of fundraiser I call Halopreneurs. Halopreneurs are small time operators that leverage a business platform–usually temporarily–to raise money for good causes. A good example are two Emerson College students in Boston. After the Boston bombing they designed a t-shirt at the make-on-demand site Ink to the …

Halopreneurs Do Good with Business Resources Read More »

Eight Ways You Can Inspire People To Talk About You

A lot of marketers lately are really emphasizing the value of inspiring other people to talk about your organization. Jay Baer, in his book Youtility, talks about this as a sort of “friend to friend” marketing technique. Jeremiah Owyang discusses this as part of his work on the Collaboration Economy. It’s not difficult to understand …

Eight Ways You Can Inspire People To Talk About You Read More »

Think the number of Twitter followers matters? Think again.

If you have been given the green light to start a Twitter account for your organization, it’s probable you are tracking your success based on how many followers you have. This is an understandable pattern of behavior. It’s hard to measure things like “share of voice” because you don’t really have any when you first …

Think the number of Twitter followers matters? Think again. Read More »