Many, if not most, nonprofits think that there’s only one moment that matters in their fundraising: the donation. But to your supporters, a donation is just a single gesture among many in how they relate to your organization and the cause. They sign petitions, attend events, volunteer, and share stories about your cause with their […]
5 "Money Moments" Missing From Your Fundraising Strategy Read More »
Chris Carragher of Portsmouth, New Hampshire is new to two things: mentoring at his local chapter of Big Brothers Big Sisters and paddle boarding. He’s wasting no time combining the two into a creative fundaiser. Before the end of the summer, Chris will paddle board from the coast of Portsmouth to the Isle of Shoals,
New Hampshire Man Paddles to Help "Littles" Read More »
The now defunct band REM, out of Athens, Georgia, earned recognition and passionate loyalty over the course of their existence. The darling of college radio stations, then part of the rock n’ roll mainstream, REM was politically outspoken, at times funny, and almost always great musicians. What a lot of people may not realize is
REM Explains Social Media Marketing Read More »
Unless you’ve been living under a rock with no wifi, you’re well aware of how the internet has exploded into one big scrapbook. Instagram and Pinterest have grown at astronomic rates precisely because they allow people to easily create, curate and share pictures–something we’ve been doing since we were 9 months old! Facebook too has placed
5 Ways To Make Your Visual Content More Stunning Read More »
Congratulations to the Duchess of Cambridge and Prince William on the birth of their first son! New babies are big news – especially new, royal babies. Here are five takeaways for nonprofits that want to give birth to their own superstar. A little suspense is a good thing Reporters and well-wishers surrounded Kate’s hospital in anticipation
5 Things Nonprofits Can Learn From the Royal Baby Read More »
Early this summer, I watched residents from Sunrise Senior Living present a choral performance organized by the Levine School of Music. The choir was made up of people like my friend Miz N., all residents of Sunrise with varying levels of medical, physical, or mental disability. Clearly, I wasn’t expecting a Carnegie Hall-worthy performance from
Music, Memory, Doing The Right Thing Read More »
This week I’ve been writing about a new type of fundraiser I call Halopreneurs. Halopreneurs are small time operators that leverage a business platform–usually temporarily–to raise money for good causes. A good example are two Emerson College students in Boston. After the Boston bombing they designed a t-shirt at the make-on-demand site Ink to the
Halopreneurs Do Good with Business Resources Read More »
A lot of marketers lately are really emphasizing the value of inspiring other people to talk about your organization. Jay Baer, in his book Youtility, talks about this as a sort of “friend to friend” marketing technique. Jeremiah Owyang discusses this as part of his work on the Collaboration Economy. It’s not difficult to understand
Eight Ways You Can Inspire People To Talk About You Read More »
On day three of the power outage, courtesy of hurricane Isabel, I got some things done. I cleaned, cooked, and showered, thanks to gas-powered appliances that worked off the grid. But that was about it. I got no work done after the laptop battery died. Laundry piled up, and upon sunset, the impromptu neighborhood party
Bringing Light To "Energy Poor" Read More »
If you have been given the green light to start a Twitter account for your organization, it’s probable you are tracking your success based on how many followers you have. This is an understandable pattern of behavior. It’s hard to measure things like “share of voice” because you don’t really have any when you first
Think the number of Twitter followers matters? Think again. Read More »
