December 2013

This is What Nonprofits Need More Than a Facebook “Donate” Button

So Facebook announced a new feature allowing Facebook users a frictionless way to donate to their favorite nonprofit. A few nonprofits currently have the feature on their Facebook Pages, and more will start using it as it rolls out to a greater audience. At first glance, this seems like a total win for nonprofits! Danielle

This is What Nonprofits Need More Than a Facebook “Donate” Button Read More »

A Lesson from charity:water on How To Close the Loop

Predominantly, it’s probably safe to say, most cause organizations concentrate on how to get people to donate to their cause. When fundraising events are going on, there is a single monetary objective. If you meet or exceed that objective, you are successful. If you don’t hit that goal, you need to go back and analyze

A Lesson from charity:water on How To Close the Loop Read More »

How To Create Email Drip Campaigns For Your Nonprofit

If you’re a regular reader of this blog, you already know that email marketing is extremely effective for converting transactions like donations, renewals, and action alerts. Email is also awesome for nurturing a peer-to-peer fundraising campaign. So… what’s an Email Drip Campaign? An email drip-campaign is an strategy intended to get subscribers to take specific

How To Create Email Drip Campaigns For Your Nonprofit Read More »