Dialing for dollars is an industry unto itself. Unless you are truly off the map, you’ve probably gotten a phone call or two or several. Goodness knows I get several a week, sometimes several a day depending on the electoral cycle. And, full disclosure, I paid the rent for a couple of months right out […]
Five Things That Make Me Donate By Phone Read More »
If you use Pinterest to engage your community, you probably already know what makes it so powerful for nonprofit marketers: It’s one of the fastest growing social networks ever. Close to 50 million users, according to comScore. It’s the first social network dominated by women. It’s one of this few social networks where people make
Five Creative Dog Shelter Pinterest Boards Read More »
If you have a.ORG domain you’re in good company. It’s the third largest domain on the web. But very soon nonprofits will have to weigh the benefits of using a new domain: .NGO. To sort through the options and benefits of .NGO, I spoke to Nancy Gofus, Chief Operating Officer at Public Interest Registry (PIR). Nancy
Should Your Nonprofit be a .ORG or a .NGO? Read More »
If you’re like most nonprofits, you’ve probably never heard of a DAF (donor advised fund). But you do know how the Internet has changed everything about how people give money to nonprofits. The internet has changed how people research causes, stay in touch with their favorite nonprofits, and donate to nonprofits. Donor Advised Funds, like
What the heck is a Donor Advised Fund and why should I care? Read More »
“What in the world is Worldstock?” That’s what I asked when a friend recently mentioned an online fair trade program that has returned $100 million to artisans around the world. Worldstock.com is a division of online retailer Overstock.com. Using the marketing muscle of Overstock, which generated $1.3 billion in revenue in 2013, Worldstock sources and sells
Fair Trade Has Never Been Better for Worldstock.com Read More »
A lot of NPOs use Valentine’s Day as an opportunity for a fundraising campaign. I think back fondly on listening to NPR ask for donations with the reward being a dozen roses you could give to your special someone. What could be better than giving your significant other roses that also were tied to your
A Sweet Idea for After Valentine’s Day Read More »
I love ambush marketing almost as much as I love cause marketing. Ambush marketing is when you take a free ride on someone else’s coattails. It’s happening right now during the Winter Olympics. Ira Boudway at Bloomberg BusinessWeek recently explained: “Start the new year right at Subway,” says light heavyweight boxer Mike Lee in a
Ambush Marketing: An Olympic Tradition Nonprofits Should Adopt Read More »
This past Friday (February 7) marked National Wear Red Day. The day is designated by the Go Red For Women organization, which this year is celebrating its tenth anniversary. I have always thought that this cause was extremely clever and well-done, so this week I thought I would offer some lessons that your cause may
5 Lessons From the Go Red for Women Campaign Read More »
If you’re like most bloggers, you occasionally run into the “blogging wall”. After a string of engaging and useful blog posts (as judged by your community), you’ve finally run dry. You simply can’t think of anything to write about! After some practice and consistency you learn to find creative ways of generating ideas. There’s Buzzsumo
How To Use HubSpot’s Blog Topic Generator (Video Tutorial) Read More »
You Could Win My New Book! Did you watch the game Sunday night? I’ve seen better matchups, but I wasn’t really watching the game anyway. I was watching the commercials, but not all of them. I was focused on the cause-related ads. I saw three during the Super Bowl and one during the Puppy Bowl!
Rate the Cause Ads from Super Bowl XLVIII Read More »
