Photo via Creative Commons There has been a LOT of talk over the last week or so regarding changes that Facebook is rolling out. In case you missed the hubaballoo, essentially Facebook is going to be cutting the organic reach of “pages” down to about 1-2%. The result as best as anyone can tell is […]
Five Ways to Avoid the Facebook Freak-Out Read More »
The team at craigconnects created a beautiful infographic to celebrate the third anniversary of their founding. It’s called Cracking the Crowdfunding Code, and it highlights the effectiveness of crowdfunding. Crowdfunding raised more than $5 billion worldwide last year, and the average donation was $88! The average fundraiser raised $535, with the largest campaign being Kony
Cracking the Crowdfunding Code [INFOGRAPHIC] Read More »
Have you broken a bracket yet? Most of you know what I’m talking about because March Madness––the annual NCAA college basketball tournament––is in full swing. Last week, people busily filled out their brackets. Since then they have been watching the games––and their brackets break! Of course, much of this watching, betting and despairing is happening
Office Pools for Good Read More »
Most of what you read about creating more reach for your Facebook Page either has to do with Facebook Ads or optimizing content. But don’t forget about these three settings that can also dramatically increase reach. 1. Turn On Posting Ability Allowing Facebook users to post photos and videos to your page increases exposure to
3 Quick Facebook Page Tweaks to Increase Reach Read More »
Is it okay to trick people when it helps a great cause? That’s what people are debating after the nonprofit Wine to Water, global PR agency MSLGROUP, and two wine industry experts pulled off a hoax that hundreds of news sites––including ABC News and Time Magazine––covered as real news. It all began as an effort
Is the Water to Wine Miracle Machine a GOOD Hoax? Read More »
No doubt you’ve asked this question at least once. You’ve read the studies and you’ve seen the infographics about what content type to post on Facebook. But you know that your community is NOT the 10,000 Facebook Pages used in whatever recent study that’s out there. Your Facebook Page community is literally unique. Which content
Videos, Photos, Links and Text: Which Content Type is The Best? Read More »
I haven’t been to SXSW––the film, interactive, and music festivals and conferences that take place every spring in Austin, Texas––but I’ve always admired the conference for all the different ways it supports good causes. I follow all the happenings virtually via the social good hashtag #SXGood. There are also some great nonprofit people covering the
Social Good is on the Agenda at SXSW Read More »
Back in November of last year, I mentioned SMAC! Sock Monkeys Against Cancer as a wonderful organization to support. At the time, SMAC! had gotten its funding and Nomo and Phoenix, the SMAC! monkeys, were already being manufactured and distributed around the world. All this year, SMAC! has been ramping up their efforts, and now
SMAC! and Selfies: A Battle Against Cancer Read More »
About three times a week, I leaf through my entire Twitter feed to see what is going on in the great wide world. In doing so, I come across a lot of great things, like blog posts that are informative and companies I’ve never heard of. I also tend to find at least two to
5 Things Nonprofits Should Do Online Read More »
If you’re like most nonprofit marketers, you find social media platforms technically confusing. Especially sites like Facebook. You also probably find them very boring because very few people actually have something interesting to say. How to be interesting There many sources of great tactics and best practices (based on research) on how to post content that’s interesting.
It’s not about Social Media Read More »
