Month: March 2014

Cracking the Crowdfunding Code [INFOGRAPHIC]

The team at craigconnects created a beautiful infographic to celebrate the third anniversary of their founding. It’s called Cracking the Crowdfunding Code, and it highlights the effectiveness of crowdfunding. Crowdfunding raised more than $5 billion worldwide last year, and the average donation was $88! The average fundraiser raised $535, with the largest campaign being Kony …

Cracking the Crowdfunding Code [INFOGRAPHIC] Read More »

Is the Water to Wine Miracle Machine a GOOD Hoax?

Is it okay to trick people when it helps a great cause? That’s what people are debating after the nonprofit Wine to Water, global PR agency MSLGROUP, and two wine industry experts pulled off a hoax that hundreds of news sites––including ABC News and Time Magazine––covered as real news. It all began as an effort …

Is the Water to Wine Miracle Machine a GOOD Hoax? Read More »

Videos, Photos, Links and Text: Which Content Type is The Best?

No doubt you’ve asked this question at least once. You’ve read the studies and you’ve seen the infographics about what content type to post on Facebook. But you know that your community is NOT the 10,000 Facebook Pages used in whatever recent study that’s out there. Your Facebook Page community is literally unique. Which content …

Videos, Photos, Links and Text: Which Content Type is The Best? Read More »

Social Good is on the Agenda at SXSW

I haven’t been to SXSW––the film, interactive, and music festivals and conferences that take place every spring in Austin, Texas––but I’ve always admired the conference for all the different ways it supports good causes. I follow all the happenings virtually via the social good hashtag #SXGood. There are also some great nonprofit people covering the …

Social Good is on the Agenda at SXSW Read More »

SMAC! and Selfies: A Battle Against Cancer

Back in November of last year, I mentioned SMAC! Sock Monkeys Against Cancer as a wonderful organization to support. At the time, SMAC! had gotten its funding and Nomo and Phoenix, the SMAC! monkeys, were already being manufactured and distributed around the world. All this year, SMAC! has been ramping up their efforts, and now …

SMAC! and Selfies: A Battle Against Cancer Read More »

It’s not about Social Media

If you’re like most nonprofit marketers, you find social media platforms technically confusing. Especially sites like Facebook. You also probably find them very boring because very few people actually have something interesting to say. How to be interesting There many sources of great tactics and best practices (based on research) on how to post content that’s interesting. …

It’s not about Social Media Read More »