For Arts Groups Cause Marketing Happens Once in Blue Moon
Most arts organizations are pessimistic about their chances with cause marketing. They think, “Cause marketing only works when you help starving kids, abused women or neglected puppies and kitties.” I agree that organizations with missions that support women, children and animals reap the lion’s share of cause marketing dollars. But this doesn’t exclude arts organizations from […]
For Arts Groups Cause Marketing Happens Once in Blue Moon Read More »