Month: May 2014

Three No-Brainer Twitter Strategies for Every Nonprofit

Twitter followers will be more likely to retweet your content if they like, know, and trust you. But what does one do to develop a strong network on Twitter? Here are three strategies to help you build a stronger network on Twitter. 1. Search-Building An important part of any online strategy is search. How will …

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Three Reasons Why Your Nonprofit Should Focus on Millennials

When it comes to raising money, everyone talks about Baby Boomers—and with good reason. This generation born between 1946 and 1964 has amassed trillions of dollars in wealth. In the coming decades, this money will pass to a new generation of do-gooders and to many lucky nonprofits. The new generation on the block is Millennials, men …

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5 New Cause Marketing Ideas for Nonprofits

Next week, I’m attending the annual Cause Marketing Forum Conference in Chicago. I’m giving several presentations. One is called 30 New Ideas in 60 Minutes. According to the session description, this talk is all about helping nonprofits come up with new ways to work with corporate partners. That’s right up my alley! I’ll also be joined …

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3 Important Tips When Reaching Out to Influencers

Photo via Creative Commons This week some friends were passing a long a video that Gary Vaynerchuk, social media guru, author, and founder of The Wine Library, had posted to YouTube. Gary has a history of speaking his mind, and this video, which I will not link to because it also has f-bombs (another Gary …

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The Powerful Social Media Campaign Behind #BringBackOurGirls

Image via Creative Commons On April 15, 2014, 230 girls were kidnapped from the Chibok Government Secondary School. That’s 230 girls who were trying to learn. That’s 2014 AD, mind you, not BC. It is hard to believe. Amidst the tragedy, however, people around the world have been showing how social media can be used …

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