Photo from Creative Commons What do you think of when you think of the hashtag? If you’re like me, maybe the first image that jumps into your head is a paragraph worth of hashtags that you see under a picture of a dog or a cat on Instagram. You might think, “Oh, my eyes! My […]
Do Hashtags Really Do Any Good? Read More »
Twitter followers will be more likely to retweet your content if they like, know, and trust you. But what does one do to develop a strong network on Twitter? Here are three strategies to help you build a stronger network on Twitter. 1. Search-Building An important part of any online strategy is search. How will
Three No-Brainer Twitter Strategies for Every Nonprofit Read More »
When it comes to raising money, everyone talks about Baby Boomers—and with good reason. This generation born between 1946 and 1964 has amassed trillions of dollars in wealth. In the coming decades, this money will pass to a new generation of do-gooders and to many lucky nonprofits. The new generation on the block is Millennials, men
Three Reasons Why Your Nonprofit Should Focus on Millennials Read More »
People love pictures and videos. Especially when they tell a good story. A great story invites people to take action. It invites them to sign a petition, make a donation, and share your story with friends. But don’t take my word for it. Check out these stats on visual content engagement from an infographic by
Visual Storytelling and Social Engagement [Infographic] Read More »
Next week, I’m attending the annual Cause Marketing Forum Conference in Chicago. I’m giving several presentations. One is called 30 New Ideas in 60 Minutes. According to the session description, this talk is all about helping nonprofits come up with new ways to work with corporate partners. That’s right up my alley! I’ll also be joined
5 New Cause Marketing Ideas for Nonprofits Read More »
Photo via Creative Commons This week some friends were passing a long a video that Gary Vaynerchuk, social media guru, author, and founder of The Wine Library, had posted to YouTube. Gary has a history of speaking his mind, and this video, which I will not link to because it also has f-bombs (another Gary
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Do you want more email subscribers? Email converts new customers more effectively than any other digital medium. The key is having the right people on your list: the ones who want to hear what you have to say and are most likely to support your nonprofit. That’s where Facebook comes in. Your Facebook fans are probably
How UNICEF Grows Their Email List With Facebook Apps Read More »
KIND Healthy Snacks is more than a business. The company seeks to inspire and to celebrate kind acts. In addition to making delicious snack bars that are good for you and your tastebuds, KIND has a social mission: to make the world a kinder place. This weekend I read a story on another business that is
KIND Advice for Bra Maker: Support Matters Read More »
Image via Creative Commons On April 15, 2014, 230 girls were kidnapped from the Chibok Government Secondary School. That’s 230 girls who were trying to learn. That’s 2014 AD, mind you, not BC. It is hard to believe. Amidst the tragedy, however, people around the world have been showing how social media can be used
The Powerful Social Media Campaign Behind #BringBackOurGirls Read More »
Let’s face it, posting amazing content on Facebook EVERY DAY is next to impossible. You wear many hats, and Facebook’s newsfeed algorithm is as finicky as my cat. Everyone Hits Home Runs, Occasionally Remember that picture you posted last year that you still brag about? Those closed questions that received a flood of answers? What
Why You Should Recycle Facebook Content Read More »
