Month: June 2014

How to Best Reach Today’s High School Graduates

Believe it or not, people who were born in 1996 just graduated from high school. I know, it makes me feel old, too. It might seem like right now it is not important to understand how high school graduates in 2014 are using social media platforms. After all, most high school students don’t have the …

How to Best Reach Today’s High School Graduates Read More »

3 Ways to Refine Your Marketing Messages with Facebook

No other social media platform can give you the kind of details Facebook can when it comes to how people feel about your cause. Millions of people create billions of likes, comments, and shares—every single day. But how can you use all this information? Following are three ways to Facebook as a tool to refine your marketing …

3 Ways to Refine Your Marketing Messages with Facebook Read More »

Should You Use Your Personal Social Media Account to Promote Causes?

If you are invested in a cause and use social media to promote it, you have probably heard the word “Slacktivism” over the last couple of years. In case you have not, Slacktivism is the term some people have used to explain online efforts like the use of Twibbons or adding an avatar ribbon to …

Should You Use Your Personal Social Media Account to Promote Causes? Read More »

Sharing Facebook Content That Your Fans Already Like

One of the biggest challenges nonprofits have is finding content that will resonate with their community. A little known but powerful way to curate content is with Facebook Interests lists. Interest Lists, if you don’t know, are lists of Pages (or people) that Facebook users can create and access from their sidebar (shown below). Below …

Sharing Facebook Content That Your Fans Already Like Read More »

What NPOs Need to Know from Mary Meeker’s Slideshare

Every year for the last several years, Kleiner Perkins Caulfield & Byers has presented comprehensive reports on the state of the online world. Recently the 2014 state of the online state went live and it has sparked a lot of conversation, primarily because of the slides having to do with mobile. As an NPO, the …

What NPOs Need to Know from Mary Meeker’s Slideshare Read More »