Believe it or not, people who were born in 1996 just graduated from high school. I know, it makes me feel old, too. It might seem like right now it is not important to understand how high school graduates in 2014 are using social media platforms. After all, most high school students don’t have the […]
How to Best Reach Today’s High School Graduates Read More »
No other social media platform can give you the kind of details Facebook can when it comes to how people feel about your cause. Millions of people create billions of likes, comments, and shares—every single day. But how can you use all this information? Following are three ways to Facebook as a tool to refine your marketing
3 Ways to Refine Your Marketing Messages with Facebook Read More »
The loan on my car is up this summer. I was thinking of buying a new car, but my wife has convinced me to keep the one I have. Why go back into debt or risk getting a car that isn’t as reliable as the one I have? Smart advice from my wife. Now I
Business Partners are Like Cars, Stick with the One You Have Read More »
If you are invested in a cause and use social media to promote it, you have probably heard the word “Slacktivism” over the last couple of years. In case you have not, Slacktivism is the term some people have used to explain online efforts like the use of Twibbons or adding an avatar ribbon to
Should You Use Your Personal Social Media Account to Promote Causes? Read More »
The world of Facebook marketing has drastically changed over the past year. For many pages, it’s become harder to get organic reach in the newsfeed since Facebook went public. How long will this trend continue? Who knows! Every single day, more businesses are trying to reach the same people on Facebook that you’re trying to
5 New Dos and Don’ts for Facebook Marketing Read More »
I got a tweet the other day that made me think of a scene from The Godfather when Vito Corleone calls in a favor from the undertaker. With his dead son, Sonny, on a stretcher beside him, The Godfather makes his request: “I want you to use all your powers—and all your skills. I don’t
Where Should I Get My Nonprofit News and Information? Read More »
Photo in Creative Commons Many people in the world of causes and NPOs say that they got started because they felt they had a calling. That is not the kind of call I want to talk to you about today, however. I mean something much more traditional and old-fashioned. I mean answering the phone call.
Answering the Call (The Right Way) Read More »
One of the biggest challenges nonprofits have is finding content that will resonate with their community. A little known but powerful way to curate content is with Facebook Interests lists. Interest Lists, if you don’t know, are lists of Pages (or people) that Facebook users can create and access from their sidebar (shown below). Below
Sharing Facebook Content That Your Fans Already Like Read More »
A week ago I didn’t know a lot about Bitcoin. I knew it was some kind of virtual currency. I also knew that Bitcoin was the subject of both good and bad press. But I wanted to learn more about Bitcoin and how this new currency could be relevant to nonprofits. Fortunately, I didn’t have
Is Your Nonprofit Ready to Take Donations in Bitcoin? Read More »
Every year for the last several years, Kleiner Perkins Caulfield & Byers has presented comprehensive reports on the state of the online world. Recently the 2014 state of the online state went live and it has sparked a lot of conversation, primarily because of the slides having to do with mobile. As an NPO, the
What NPOs Need to Know from Mary Meeker’s Slideshare Read More »
