If you work in communications or marketing for a nonprofit, you probably don’t have an unlimited budget for Facebook Ads—if you have a budget at all. So, to be successful on Facebook, you find ways to generate organic reach. Here are five ways you probably haven’t tried yet. 1. Embed Updates in Your Blog If you […]
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Chris Carragher of Portsmouth, New Hampshire is a proud big brother for his local chapter of Big Brothers Big Sisters. He’s also an avid paddle boarder. Last year he decided to combine the two into a fundraiser. Chris dubbed his fundraiser Stand Up for Littles. “Littles” are kids from ages 6 to 17 that are in need of mentors.
Paddle Boarder Stands Up for Kids Read More »
Phillip Haid, founder and CEO of Toronto-based Public Inc., knows how to run a successful pinup program. He’s raised millions working with Canadian companies like Winners and HomeSense, and nonprofits like the Sunshine Foundation. I asked Phillip what makes his campaigns so successful. 1. Fitting Rooms “We try to take some of the pressure off of the sales associate by promoting the
3 Ways to Raise More Money at the Register Read More »
Hiring these days can be an overwhelming experience. The variance and amount of work that needs to be done within a business, whether for-profit or an NPO, can make it difficult to identify exactly who you need and what you most need done. With that in mind, I thought today we’d talk about four skills
Four Skills You Should Hire For Now Read More »
Boosted Posts are a type of Facebook Ad that increases reach for your Facebook Page updates. You are free to Boost any update you choose. But you’ll spend your ad budget more wisely if you follow the B-O-O-S-T method: B – Boost Your Best O – Optimize Targeting O – Optimize Content S – Synch Channels T –
Get More from Facebook Boosted Posts with B-O-O-S-T Read More »
Last year around this time I wrote a post on a summer reading list for fundraisers. It’s still a great list of books so you should check it out! But reading is just one of the things fundraisers—and cause marketers—should be doing this summer. Here are four more ideas for the dog days of summer.
4 Things Fundraisers Should Do This Summer Read More »
This year, one of the big buzz phrases seems to be “collaborative economy.” Also called “the sharing economy,” Wikipedia defines this concept as “a socio-economic system built around the sharing of human and physical assets. It includes the shared creation, production, distribution, trade and consumption of goods and services by different people and organizations. These
Charitable Organizations and the Collaborative Economy Read More »
Last month, Facebook rolled out the new Facebook Pages design to all Pages. This redesign of Facebook Pages is intended to help admins “find the tools they use most”. The layout is also meant to display posts more consistently on desktop and mobile. Here are 7 Facebook Page features you need to know about (also see
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It’s true: a lot of big, national companies won’t work with local nonprofits. They prefer to work with big national charities. This is due to many reasons, but the biggest is that companies want a nonprofit brand that will resonate with all their customers and employees—and not just customers that have heard of the Museum of Science,
Don’t Give Up on Fundraising with Big Companies Read More »
Retention rates for nonprofits seem to be plummeting. In 2004, the average retention rate for new donors was 33%. Now it’s 27%! This is because of two trends: More competition for donations. More distracted donors. The other cause for this drop in retention rates? Nonprofits invest heavily in acquisition, and not enough on retention. Donor
A Simple Tactic for Keeping New Donors Engaged Read More »
