Month: July 2014

3 Ways to Raise More Money at the Register

Phillip Haid, founder and CEO of Toronto-based Public Inc., knows how to run a successful pinup program. He’s raised millions working with Canadian companies like Winners and HomeSense, and nonprofits like the Sunshine Foundation. I asked Phillip what makes his campaigns so successful. 1. Fitting Rooms “We try to take some of the pressure off of the sales associate by promoting the …

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Charitable Organizations and the Collaborative Economy

This year, one of the big buzz phrases seems to be “collaborative economy.” Also called “the sharing economy,” Wikipedia defines this concept as “a socio-economic system built around the sharing of human and physical assets. It includes the shared creation, production, distribution, trade and consumption of goods and services by different people and organizations. These …

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Don’t Give Up on Fundraising with Big Companies

It’s true: a lot of big, national companies won’t work with local nonprofits. They prefer to work with big national charities. This is due to many reasons, but the biggest is that companies want a nonprofit brand that will resonate with all their customers and employees—and not just customers that have heard of the Museum of Science, …

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A Simple Tactic for Keeping New Donors Engaged

Retention rates for nonprofits seem to be plummeting. In 2004, the average retention rate for new donors was 33%. Now it’s 27%! This is because of two trends: More competition for donations. More distracted donors. The other cause for this drop in retention rates? Nonprofits invest heavily in acquisition, and not enough on retention. Donor …

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