October 2014

Getting Started with Pinterest Analytics [VIDEO TUTORIAL]

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Pinterest recently upgraded their analytics for business accounts. You can discover your most popular pins, repins, and boards. You can also learn about the people engaging with your pins. In addition to basic demographics, you can see popular topics among your audience, and your followers (if you have a Pinterest account). This video is is about Pinterest analytics explained: a quide […]

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Halloween is a GOOD Night to Support Your Favorite Cause

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Halloween is a multi-billion dollar industry—second only to Christmas in consumer spending. But for fundraisers and do-gooders, Halloween is number one. Here’s why Halloween is a fundraiser’s dream and how you can start raising money this week! Halloween is social. Halloween isn’t the family holiday that Thanksgiving and Christmas are. Parents parade their kids out

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Why Charity Water Doesn’t Have a “Donate Now” Button

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Whenever I do training about improving websites for better fundraising, someone usually asks about the best location for a “Donate Now” button. It’s as if adding a “Donate Now” button will magically improve their website’s fundraising ability. If this is true, why doesn’t charity:water have a big fat button on their website? Charity Water’s primary goal

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3 Reasons to Fall In Love With The Facebook Pages Manager App

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If you manage a Facebook Page (or several pages) for your nonprofit, you’ve probably heard about Facebook’s Pages Manager app (iOS and Android). This app allows you to post content to pages, respond to comments, and even manage ad campaigns. The main benefit of the Page Manager app, of course, is to help you manage

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