Image by Gualtiero It’s better to let your supporters connect with you on their terms, not yours. Sure, you have acquisition goals, but those should never be more important than the trust you’re fostering with your constituents. You really want them to join your email list, but they’d rather connect with you as a fan […]
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When someone decides to raise money for your nonprofit with a fundraising page, they are way beyond a first kiss – they are taking you down the aisle. Their commitment must be matched by your organization in the form of encouragement. Below are 13 ways to encourage and empower your partners: 1. Understand what motivates
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Last week, socialbutterfly shared a few insights about the Pew Internet and American Life Project, a study on how internet users in America spend their time. The study broke down time spent in various different activities, including: 49% Use a search engine to find information 41% Get news 37% Use an online social networking site
When Asking for Online Donations Is a Time Suck Read More »
Your strategy around social fundraising campaigns needs to have an easy way to track mentions about the campaign. These would include blog posts, Flickr photos, YouTube videos, Tweets, Facebook updates, and forum posts. Tracking mentions accurately allows your organization to determine where to focus resources and where to cut bait. But for many organizations, tracking
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One really scary thing about social fundraising is the idea of losing control of your brand. But depending upon how risk-friendly your organization is, “losing control” can often feel liberating as well. In the book Brandraising, Sarah Durham talks about how individual constituents have varied motivations for connecting with your organization. Your biggest fans often
Does Social Fundraising Mean Losing Control of Your Brand? Read More »
When you launch a peer-to-peer social fundraising campaign, one tool you’ll most likely use is your Facebook Page. This allows you to create a home-base within the world of Facebook where you nurture relationships with various different types of supporters. Why just “liking” a Page is not enough Did you know that it often takes
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Your supporters want nothing more than to believe in their heart of hearts that the cause your org fights for comes way before fundraising targets. But all too often, organizations shatter this dream by being overly focused on numbers. I’m sure you’ve heard examples of organizations that won’t accept donations under a certain dollar amount.
Why focusing on dollars could be a huge mistake Read More »
If you’re like most nonprofits, you probably have a presence on Facebook. And if you’re using Facebook strategically, you might have asked yourself this question: Who should be in charge of Facebook community management? It makes sense to ask this question. After all, you have someone who’s in charge of grant writing, someone who’s in
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Ten years ago, blogging used to be called journaling. And for good reason. It was mainly pursued as a way of expressing one’s personal thoughts and ideas. Essentially a personal pursuit and certainly not a business tool. But not, blogging has become an essential marketing tool for brands and nonprofits. Organizations like Oceana and the
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