Cause Marketing

How Should I Use Each Social Media Channel For My Nonprofit?

If you’re reading this blog post, there’s a good chance you’re using social media to create awareness for your cause and have maybe even conducted a few online fundraising campaigns. For you, this blog post might simply be a confirmation for how you’ve been approaching each channel, or a place where you can add your

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LevelUp May Take Mobile Donations to a New Level

Here’s a great trivia question: After Starbucks, who is the second biggest player in mobile payments? The answer is Boston-based LevelUp, which is processing nearly $1 million dollars a month with 100,000 users and 1,400 merchants in Boston, NYC, Philadelphia, Atlanta, Seattle, San Francisco, San Diego, and Chicago. If you don’t use Starbucks mobile payment app to

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Cause Marketing Success is Won at the Front

Hands down the most successful type of cause marketing program on the planet are point-of-sale (POS) programs that involve store cashiers asking shoppers at the register to donate a dollar or more to a cause. These simple transactional programs can raise thousands of dollars for local charities, and millions of dollars for national organizations. Just

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Has Your Fundraising Lost Its Magic? Here's How to Make it Reappear

  I watched one of my favorite films recently, The Prestige. Set in 19th century London, the movie depicts the rivalry of two talented magicians, played by Hugh Jackman and Christian Bale. It’s a great movie, and has an ending I promise you’ll love. The movie opens and ends with the words of a character

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Getting Started with Cause Marketing, Easy as 1-2-3

  I’m really exciting to be writing for Mightycause. It’s a great organization with an ambitious blog that has at least two regular writers for whom I have a ton of respect: John Haydon and Geoff Livingston. This is my first official post for Mightycause (although I unofficially joined the blogging team last week with this post). But I’m

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