Social Good

How a Local Food Pantry Changed Martha’s Life

Martha Heassler has been married to same man for over 30 years. They have two daughters, they’re both professionals, but when the times got tough, that didn’t matter. They almost lost their home. Martha’s husband didn’t have permanent work for nine years. He was doing agency work and collecting unemployment. Martha had different jobs as […]

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The Good, the Bad & the Ugly of the BBH Homeless Controversy

By now you have probably seen the controversy over the BBH Labs viral marketing campaign at SxSW, which paid members of Austin’s homeless community $20-$50 a day to serve as walking 4G hotspots. Make no bones about it, the campaign could have been much more successful if the strategy had included education or fundraising to

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Red Cross Launches New Digital Operations Center

According to Wendy Harman, the Director of Social Strategy at the American Red Cross, there are about 200 house fires reported daily—so they respond to disasters on a daily basis. But with huge disasters, like the recent tornados that swept part of our country, it’s essential for their organization to be in tune with the

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Women’s History Month: 15 “Can Do” Social Good Women

It’s Women’s History Month, but instead of looking back at women of the past who’ve already changed the world, we’ll be profiling women of today who are changing the world using social media. To honor these social media powerhouses, every Thursday this month, guest blogger Margie Clayman will introduce you to awesome women who use

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Are Women Really More Charitable Than Men?

There’s always been an assumption that women are more charitable than men. So to see if this was true, I went to none other than the fabulous Marjorie Clayman for answers. Margie Clayman is the Director of Client Development at Clayman Advertising, her family’s full-service marketing firm, where she represents the 3rd generation. Be sure to check

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