Tips

Online Celebrity Fundraisers Only Succeed with Authentic Interest

The Effectiveness of Celebrity Spokespeople in Social Fundraisers, the last paper I coauthored as a Zoetican with Henry T. Dunbar, was released this morning. The conclusion: Online celebrity fundraising efforts are hit and miss, and often get outpaced by lesser known web-based personalities or weblebrities who have deep ties to their communities. The research, conducted

Online Celebrity Fundraisers Only Succeed with Authentic Interest Read More »

Galvanize Your Core Before Beginning

Image by givikat Many people simply want to turn the lights on with their online fundraising campaign. But in a competitive giving environment, this represents a mistake and also leads to lesser results. Building an initiative requires advance work for maximum impact. Specifically, you want to galvanize and prepare your core team and most ardent

Galvanize Your Core Before Beginning Read More »