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6 Tips to Get More People to Share Your Online Fundraising Campaign

1 Comment / Featured, Social Fundraising /

One reason why social media is such a powerful tool is that it allows people to share content with just one or two mouse clicks. Your supporters and online fundraisers are already sharing interesting content on Facebook. They’re retweeting @HelpAttack pledges. They’re sharing really cool YouTube video campaigns like Choose a Different Ending. But even […]

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Social Media for Nonprofits, Los Angeles: Part I

1 Comment / Featured, News and Current Events, Nonprofit Spotlight /

Yesterday was the fourth Social Media for Nonprofits conference, and the first one in Los Angeles. A packed room of nonprofits and individual activists gathered to learn best practices. The following blog is a summary of the first half sessions. A second blog post focusing on the final four sessions will be posted later today.

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Facebook Sponsored Story Ads Increase Fundraising Awareness

7 Comments / Featured, Social Fundraising /

When you launch a peer-to-peer social fundraising campaign, one tool you’ll most likely use is your Facebook Page. This allows you to create a home-base within the world of Facebook where you nurture relationships with various different types of supporters. Why just “liking” a Page is not enough Did you know that it often takes

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Who's in Charge of Facebook at Your Organization?

11 Comments / Social Fundraising /

If you’re like most nonprofits, you probably have a presence on Facebook. And if you’re using Facebook strategically, you might have asked yourself this question: Who should be in charge of Facebook community management? It makes sense to ask this question. After all, you have someone who’s in charge of grant writing, someone who’s in

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The Tortoise and the Hare of Social Fundraising

9 Comments / Social Fundraising /

Image by frefran “1 in 4 emails turns into a donation.” This is what a recent Blackbaud study on social fundraising found based on its own “Friends Asking Friends” social fundraising model. Blackbaud, with the help of @shanesnow, developed an intriguing infographic to capture this and other key findings that represent the evolution of the

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