VIDEO: The Need for Solid Email Lists and Landing Pages

Jocelyn Harmon of Care2 spoke at the Nonprofit 2.0 unconference in June in Washington, DC, on the critical importance of having solid email lists to direct traffic to dedicated landing pages during online fundraising campaigns. She notes that while these two things may not sound exciting, they will help make your campaign successful by making donating easier.

What other tools are overlooked in online fundraising campaigns?