Ten years ago, blogging used to be called journaling. And for good reason.
It was mainly pursued as a way of expressing one’s personal thoughts and ideas. Essentially a personal pursuit and certainly not a business tool.
But not, blogging has become an essential marketing tool for brands and nonprofits. Organizations like Oceana and the National Wildlife Federation use blogging as an advocacy tool, a way to more intimately connect with constituents, and a way to drive traffic to their website.
11 Benefits of Blogging:
Here are just a few benefits you can expect from blogging for your organization:
- Your blog will enable you to deepen relationships with your fans. They find fresh, relevant content that is useful them – and have a place where they feel heard.
- Your blog will be a tool to enhance and develop valuable partnerships with other non-profits.
- Your blog can be a powerful way to attract new visitors by demonstrating social proof.
- People using Google will find your non-profit a lot easier if you have a blog. Blogs get much more search engine juice than traditional, static websites.
- Your key executives will learn to speak in a more human voice through blogging.
- You, yourself will become a better writer through regular blogging.
- You can trash your marketing theory in exchange for valuable insight into why donors really give you money.
- You will experience a spike in the number of visits and depth of engagement from your fans.
- You can increase donor conversion rates with content that is relevant and useful.
- You’ll empower your board members to talk about why they love your non-profit, and possibly reawaken their sense of mission.
- Instead of waiting for your IT intern to return your call, you’ll communicate urgent news very fast with your blog.