John Haydon

6 Tips for Getting More Facebook Shares

Photo by StartBloggingOnline.com Facebook’s newsfeed algorithm treats likes, comments and shares differently—giving shares the most weight, and likes the least. This makes sense when you think about the way you use Facebook: Likes—Likes are the throwaway gesture of social media. When you like a Page Update, you’re essentially saying “Huh, that’s interesting” or “I like […]

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Simple Ways To Engage Your Facebook Fans In Less Than 3 Minutes

One requirement for nonprofit marketing on Facebook is regularly posting engaging content on your Facebook Page. Posting at least daily is recommended, because it allows you to consistently stay top-of-mind with your Facebook fans. Here are a few ideas for getting more engagement no matter how often you publish updates to your Page: Don’t Be All

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How Sharing Happened Around the World in 2014 [Infographic]

After the Michael Brown and Eric Garner decisions, people all over world used social media to speak out and organize protests. The Ukraine and Gaza conflicts caused a similar spike in social media use, with 23,000 shares and 84,000 shares, respectively. Mobile Sharing Growth and Shrinkage According to a study by AddThis, Pinterest sharing grew

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Getting Started with Pinterest Analytics [VIDEO TUTORIAL]

Pinterest recently upgraded their analytics for business accounts. You can discover your most popular pins, repins, and boards. You can also learn about the people engaging with your pins. In addition to basic demographics, you can see popular topics among your audience, and your followers (if you have a Pinterest account). This video is is about Pinterest analytics explained: a quide

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Why Charity Water Doesn’t Have a “Donate Now” Button

Whenever I do training about improving websites for better fundraising, someone usually asks about the best location for a “Donate Now” button. It’s as if adding a “Donate Now” button will magically improve their website’s fundraising ability. If this is true, why doesn’t charity:water have a big fat button on their website? Charity Water’s primary goal

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3 Reasons to Fall In Love With The Facebook Pages Manager App

If you manage a Facebook Page (or several pages) for your nonprofit, you’ve probably heard about Facebook’s Pages Manager app (iOS and Android). This app allows you to post content to pages, respond to comments, and even manage ad campaigns. The main benefit of the Page Manager app, of course, is to help you manage

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