Today’s guest post is from Jason Konopinski. Check out his last post on IG on storytelling. Tom Ahern, in his book, How to Write Fundraising Materials That Raise More Money, suggests that when writing any communication piece (letter, brochure, newsletter, or direct mail package), the organization should imagine that the reader have “four sets of […]
Four Ears: Communications Theory & Your Fundraising Appeal Read More »
Editor’s note: Today’s guest post is from Tonia Zampieri. Tonia’s the Mobile Strategist for Atlantic Business Technologies. She has nearly 10 years of digital fundraising and marketing experience and launched one of the very first nonprofit iPhone apps, Tap-n-Give on iTunes in 2009. She tweets regularly via @iheartcharity and can be reached directly at tonia.zampieri[at]atlanticbt.com. Well, not quite. But here’s a
Nonprofit Mobile Gamification: Our Next Angry Birds? Read More »
Editor’s Note: This is a guest post by Sohini Baliga, writer and communications consultant who has produced and written extensively for clients in both for and non-profit sectors. Check out her last post on IG and follow her personal blog. I clearly remember a moment two years ago–an eternity in social media time–when I mentioned
Priorities: When "Shiny Object" Crashes into Bandwidth Read More »
Guest post by Jason Konopinski. Jason is a freelance copywriter and editor. An advocate of social good and strong storytelling, he works with small-to-medium sized corporate and agency clients to produce rock-solid audience responsive content. He is currently seeking a full-time agency role as a copywriter and digital content creator. My grandfather told the most
Storytelling. It’s the center of everything. Read More »
Guest post by Tracy Sestilli. Recently, NTEN, Common Knowledge, and Blackbaud presented their fourth annual report on social media trends among nonprofits for 2012 at the Nonprofit Technology Conference. From 3,522 respondents, they asked what the top three contributing factors were of those who were successful on social networks. They all responded that their formula
3 Success Factors of Nonprofits Using Social Media Read More »
Editor’s note: This is a guest post by Cecilia Kramer. Cecilia is the Director of Development at Our Military Kids. Her grandfather was a POW during WWII when he served with the U.S. Army, and her father was a career sailor with the U.S. Navy. She was also a military spouse and mother, her husband
Honoring Our Littlest Warriors Read More »
This is a guest post by Sohini Baliga, writer and communications consultant who has produced and written extensively for clients in both for and non-profit sectors. Check out her last post on IG and follow her personal blog. Far too many nonprofits and small companies do not get what they should out of social media.
If You Build It, They Will Come … Maybe. Read More »
Happy to have a guest post from Sohini Baliga. Sohini is a writer and communications consultant who has produced and written extensively for clients in both for and non-profit sectors. You can visit her blog at: www.sohini.com. Synapse: a minute gap across which impulses pass from one neuron to another. I’ve watched QR codes for
The Synapse of QR Codes Read More »
This is a guest post by Tonia Zampieri. Check out her last post here. QR (Quick Response) Codes are getting a lot of buzz these days, and Text2Give technology is too, but perhaps not for the reasons you’d expect. Both are a result of the mobile revolution, and both provide the ability to connect people
Comparing QR Codes & Text2Give Read More »
This is a guest post by Tracy Sestili. More often than not, nonprofits make the number one mistake of talking about themselves and tweeting or posting on Facebook about what they are up to, how they are in the news, and about events coming up. While it is true that your constituents do want to
Why You Must Give A Little To Get A Lot Read More »
