Recently we engaged in pretty detailed evaluations of a client’s Google Analytics over a six-month period. If you are a bit of a marketing geek like I am, jumping into Google Analytics is kind of like trying to just tip your toe into Pinterest. It seldom works out quite that way. Given that, starting to …
Five Things To Look For in Your Google Analytics Read More »
Let’s face it. A lot of what you do as an NPO is about persuasion. You need to persuade people that your cause is important, for example. You need to persuade people that your cause should win their contributions, and you need to persuade people that your cause is in greater need than another cause. …
Oh, this era of instant gratification. It affects us in every aspect of our lives, whether it’s wanting to find the shortest line at the grocery store, how long it takes us to get our food at a restaurant, or how long it takes us to lose those last few pesky pounds. Even in our …
The Biggest Key to Social Media Success: Don’t Give Up Read More »
This month marks my third anniversary writing for the Mightycause Foundation. After writing for my own blog, Selfish Giving, I’ve written for no other blog more than Mightycause’s Inspiring Generosity. Over the past three years, I’ve written over 150 posts! These are my favorite posts and my “money quotes” from them. I hope readers will be …
My 10 Best Cause Marketing Posts on Inspiring Generosity Read More »
It seems like everyone is raising money for a favorite cause these days. And while everyone asks their friends, family, and colleagues to support them, don’t forget to ask your favorite businesses to support you too. You can raise a lot of money from businesses if you can look beyond the corporate checkbook and instead …
Getting Started with Fundraising with Businesses Read More »
I bet like me you’re already looking forward to the summer months. And if you’re a fundraiser, that can only mean one thing: summer events. I bet you’re already thinking about trying your hand at a charity walk, ride, or run. Please, please think again. Our communities are being overrun by charity walks, bike rides, …
5 Reasons You Should Rethink Your Charity Walk Plans Read More »
This time of year I’m busy writing my Top 10 Cause Marketing Promotions of 2014, which will be live on my blog next week. Putting it all together is a lot of work, but I’m not complaining. It’s a great chance to review past campaigns and see all the wonderful promotions I’ve written about through …
My Three All-Time Favorite Cause Marketing Promotions Read More »
Photo by Thanasis At this time of year, most folks like to look back at the year just passing. What were the top ten most successful fundraising efforts? Who made the biggest blunders of the year? Who were the up-and-comers? That doesn’t even take into account “the top ten xyz” lists that get published at …
5 Ways to Get Your NPO’s Year Off to a Great Start Read More »
I track a lot of holiday campaigns on Pinterest. I have boards for Halloween, Valentine’s Day, Veterans Day, and most of the other major holidays that have a cause component to them. But my biggest board by far is for Christmas. I have 140 pins! Like past years, I’ve been tracking cause promotions for the …
The Hot Holiday Fundraiser This Season? Hashtags. Read More »
Photo by eLKayPics The Tampa Bay Times recently published the 2014 edition of “America’s Worst Charities.” The value of this resource to potential donors is obvious. If you know that most of the money you are donating will end up going to solicitors or administrative costs instead of to the actual cause you want to …
What NPOs Can Learn from America’s Worst Charities Read More »
