Peer-to-peer fundraising can be your secret giving event weapon! Learn about this fundraising technique and how you can use it to maximize your impact. One of the reasons giving events are an effective fundraising tool is the sense of urgency they create. Instead of stretching a campaign out for months, it concentrates the giving on …
A #GivingTuesday video can help take your campaign to the next level. It’s not just a great storytelling device, it’s a secret way to get more engagement on social media on a day when it’s essential that more of your followers see your content. But what makes a #GivingTuesday video stand out from the crowd? …
Is Your Nonprofit Getting Zuckerpunched? The tech world has repeatedly witnessed Facebook executing bold daylight robberies of ideas, features and technologies from a variety of competitors. The Snapchat team can painfully attest to the brazen heist of their innovative “Story” feature. Facebook added this into their Instagram product and then mercilessly leveraged their massive reach …
Photo by waferboard In order to climb Mount Everest, you have to establish a series of intermediate goals that are specific and attainable. You can’t just wake up one day and decide, “Hey, I know what I’ll do with my life! I’m going to climb the biggest, baddest mountain on the planet!” That won’t work. …
After the Michael Brown and Eric Garner decisions, people all over world used social media to speak out and organize protests. The Ukraine and Gaza conflicts caused a similar spike in social media use, with 23,000 shares and 84,000 shares, respectively. Mobile Sharing Growth and Shrinkage According to a study by AddThis, Pinterest sharing grew …
How Sharing Happened Around the World in 2014 [Infographic] Read More »
No matter how nicely you ask, and how often you ask, getting people to share your fundraiser with their friends can often feel like pulling teeth. Your community loves what you do, but they’re busy. And they’re distracted. So how do you get people to share your fundraiser? Here are four tips to encourage more sharing: …
Get People to Promote Your Fundraiser with These Tips Read More »
Over the past few months, Facebook has added a few features to make life easier for Facebook admins. Particularly around managing and moderating content posted by admins and Facebook users. Here are 4 new tools for Facebook Page admins: 1. Review Posts by Others BEFORE They Go Live You can now choose to review posts …
4 New Tools for Facebook Page Admins You Probably Missed Read More »
Photo by Johan Larsson It’s easy to be brave behind a screen. One of the most common responses you will get when asking why people post things online that they would never say in “real life” is that it’s really easy to be brave when you’re behind a screen. In other words, Facebook gives you …
Dealing with the “Truth Serum” Factor of Facebook Read More »
Pinterest recently upgraded their analytics for business accounts. You can discover your most popular pins, repins, and boards. You can also learn about the people engaging with your pins. In addition to basic demographics, you can see popular topics among your audience, and your followers (if you have a Pinterest account). This video is is about Pinterest analytics explained: a quide …
Getting Started with Pinterest Analytics [VIDEO TUTORIAL] Read More »
Whenever I do training about improving websites for better fundraising, someone usually asks about the best location for a “Donate Now” button. It’s as if adding a “Donate Now” button will magically improve their website’s fundraising ability. If this is true, why doesn’t charity:water have a big fat button on their website? Charity Water’s primary goal …
Why Charity Water Doesn’t Have a “Donate Now” Button Read More »
