Social Media

peer-to-peer fundraising: mobile phone in grass with heart icon on the screen

Peer-to-Peer Fundraising for Giving Events

Peer-to-peer fundraising can be your secret giving event weapon! Learn about this fundraising technique and how you can use it to maximize your impact. One of the reasons giving events are an effective fundraising tool is the sense of urgency they create. Instead of stretching a campaign out for months, it concentrates the giving on […]

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Facebook Fundraising Hurts Nonprofits: How, Why, and What to Do About It, from Mightycause’s CEO

Is Your Nonprofit Getting Zuckerpunched? The tech world has repeatedly witnessed Facebook executing bold daylight robberies of ideas, features and technologies from a variety of competitors. The Snapchat team can painfully attest to the brazen heist of their innovative “Story” feature. Facebook added this into their Instagram product and then mercilessly leveraged their massive reach

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How Sharing Happened Around the World in 2014 [Infographic]

After the Michael Brown and Eric Garner decisions, people all over world used social media to speak out and organize protests. The Ukraine and Gaza conflicts caused a similar spike in social media use, with 23,000 shares and 84,000 shares, respectively. Mobile Sharing Growth and Shrinkage According to a study by AddThis, Pinterest sharing grew

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Getting Started with Pinterest Analytics [VIDEO TUTORIAL]

Pinterest recently upgraded their analytics for business accounts. You can discover your most popular pins, repins, and boards. You can also learn about the people engaging with your pins. In addition to basic demographics, you can see popular topics among your audience, and your followers (if you have a Pinterest account). This video is is about Pinterest analytics explained: a quide

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Why Charity Water Doesn’t Have a “Donate Now” Button

Whenever I do training about improving websites for better fundraising, someone usually asks about the best location for a “Donate Now” button. It’s as if adding a “Donate Now” button will magically improve their website’s fundraising ability. If this is true, why doesn’t charity:water have a big fat button on their website? Charity Water’s primary goal

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