Just for Fun

Connecting With the Thoughtful Consumer Through Cause Shopping

Guest post by Andrea Fabbri Andrea Fabbri is CMO at Recoup and Sr. Strategist with Unison Agency. Every good story has a hero and a villain. These days my villain is actually two companies: Groupon and Living Social. Social buying platforms have become part of our daily lives. They use scarcity-based tactics to generate demand

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A Message from Gary Vee: Don't Pitch Me, Bro

Today, over 150 Washington, DC-area nonprofit community leaders are meeting at the AARP building for an all-day, online fundraising training conference for Give to the Max Day: Greater Washington. New York Times bestselling Author of the Thank You Economy, Gary Vaynerchuk provided these nonprofit leaders a short video message about online fundraising as they prep

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