You don’t need a reminder of how hurricane Sandy blasted New York and New Jersey with unmatched mayhem last week. As many as 40,000 New Yorkers are now homeless and about half of these people lived in public housing. It’s during these moments that the free agents of change really shine! Here are three that …
How Change Agents Supported Sandy Relief in New York Read More »
Blackbaud has been doing research for quite some time about the link between advocacy and fundraising. Back in March of this year, I wrote about a report Blackbaud published showing how activists are seven times more likely to donate to a cause, compared with supporters who did not participate in an advocacy campaign. In their …
4 Steps to Write a Fundraising Appeal for Advocates Read More »
Image by givikat Many people simply want to turn the lights on with their online fundraising campaign. But in a competitive giving environment, this represents a mistake and also leads to lesser results. Building an initiative requires advance work for maximum impact. Specifically, you want to galvanize and prepare your core team and most ardent …
