beneficiary

Who Matters Most? Beneficiary, NPO, or Donor?

Who’s the most important person in a fundraiser? Is it the beneficiary, the fundraiser/nonprofit, or the donor? A very strong case can be made for the beneficiary. After all, they/it are the primary raison d’ĂȘtre, the whole purpose for the nonprofit, much less the fundraiser. In fact, great fundraisers tell the beneficiary’s story to the …

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