celebrity

Online Celebrity Fundraisers Only Succeed with Authentic Interest

The Effectiveness of Celebrity Spokespeople in Social Fundraisers, the last paper I coauthored as a Zoetican with Henry T. Dunbar, was released this morning. The conclusion: Online celebrity fundraising efforts are hit and miss, and often get outpaced by lesser known web-based personalities or weblebrities who have deep ties to their communities. The research, conducted …

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