strategy

VIDEO: Experiment and Be Different

Here’s something different for our Tuesday post. In the spirit of Give to the Max Day: Greater Washington, one of the things many nonprofits struggle with is how “crazy” or “out of the box” their fundraising campaigns should be. They emulate other successful campaigns without realizing that those campaigns were tailored to their specific audiences. […]

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7 Habits of Effective Personal Fundraisers (An awesome free eBook)

If you’ve built up a strong following on Facebook and Twitter, but don’t know how to start fundraising, check out the eBook from CauseVox titled “7 Habits of Effective Personal Fundraisers”. I know what you’re thinking. Yet another eBook that I have to read… I already have The Networked Nonprofit, Welcome to the Fifth Estate

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HOW TO: Dramatically Increase Your Nonprofit's Online Donations Over the Next 12 Months

It looks like, on average nonprofits are bleeding to death. A couple of weeks ago, the AFP reported that: “For every $5.35 that organizations gained in gift dollars in 2010, $5.54 was lost through donor attrition, for an average net loss of -1.9 percent.” Translation for people who hate math: nonprofits are bad at retaining

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Does Social Fundraising Mean Losing Control of Your Brand?

One really scary thing about social fundraising is the idea of losing control of your brand. But depending upon how risk-friendly your organization is, “losing control” can often feel liberating as well. In the book Brandraising, Sarah Durham talks about how individual constituents have varied motivations for connecting with your organization. Your biggest fans often

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