Did you know Pinterest now has over 70 million users? These users spend 70% more money on those products via Pinterest than users who were referred from other online networks. So where do you start with Pinterest, and how do you begin promoting your nonprofit on Pinterest? Make Sure Your Website Has Pin-Worthy Content The first […]
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No other social media platform can give you the kind of details Facebook can when it comes to how people feel about your cause. Millions of people create billions of likes, comments, and shares—every single day. But how can you use all this information? Following are three ways to Facebook as a tool to refine your marketing
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Pinterest strategies are all about driving traffic back to your website. But if your visual content stinks, or if your website is broken, you won’t get any traffic from Pinterest. Here are 7 tips for making your website more pinnable: 1. Test Your Website Test how your popular webpages look on Pinterest by clicking “+” at
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Twitter followers will be more likely to retweet your content if they like, know, and trust you. But what does one do to develop a strong network on Twitter? Here are three strategies to help you build a stronger network on Twitter. 1. Search-Building An important part of any online strategy is search. How will
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If you’re like most nonprofit marketers, you find social media platforms technically confusing. Especially sites like Facebook. You also probably find them very boring because very few people actually have something interesting to say. How to be interesting There many sources of great tactics and best practices (based on research) on how to post content that’s interesting.
It’s not about Social Media Read More »
Your supports give you their time and money because they want to change the world. And for most of them, it’s personal. They see themselves as an equal participant in creating that change WITH your organization – not as a sideliner. I, me, mine So when you talk about your nonprofit changing the world, there’s a
If you’re a regular reader of this blog, you already know that email marketing is extremely effective for converting transactions like donations, renewals, and action alerts. Email is also awesome for nurturing a peer-to-peer fundraising campaign. So… what’s an Email Drip Campaign? An email drip-campaign is an strategy intended to get subscribers to take specific
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If your Facebook Page is no longer growing like it did when you first launched the Page, you’re not alone. Many nonprofits have experienced the similar flatlining due to turnover, lack of a solid plan, and countless changes to how Facebook distributes posts in the News Feed. The good news is that you can always
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I know. This blog title may make you think to yourself, “She has GOT to be kidding.” But consider this. The holiday season is just three months away. In fact, you may already be deeply involved in planning your holiday fundraisers and campaigns. Once that starts, sitting down to plan for the next year can
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The now defunct band REM, out of Athens, Georgia, earned recognition and passionate loyalty over the course of their existence. The darling of college radio stations, then part of the rock n’ roll mainstream, REM was politically outspoken, at times funny, and almost always great musicians. What a lot of people may not realize is
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