22 Ways To Promote Your Fundraising Event

Photo by NWABR

Deciding that you want to hold a fundraising event and actually making that happen are two far distant ends of the same spectrum. A lot goes into planning an event, beginning with where it will be held, what the goals will be, how many people you are hoping to have and carrying on into how you will feed the people, how you will entice them, and how you will pay for everything. In the hustle and bustle of all of that activity, it can be easy to feel overwhelmed when you’re reminded that you need to also promote the fact that the event is taking place.

Take heart. I’ve gathered 22 ideas that could assist you in raising awareness about your event, and I bet other ideas will be added in the comments section, too. So, without further adieu, here we go!

1. Send a news release to local media.

That means newspapers, radio stations, television stations, and magazines. Inform them that you have an event coming up and that you’d really love to have some coverage before, during, and after. Make sure you provide as much information as you can. If they have to dig too hard, they’ll give up on you.

2. Direct Mail.

An out-of-the-box direct mail campaign can raise a lot of attention, but it should be something more than just another piece of paper people will throw away. Try to find something that relates to the cause you’re fundraising for. For example, if you are helping an organization that deals with cancer, a series of puzzle pieces that spell “hope” or “cure” could be a relevant, compelling, and ongoing direct mail series.

3. Print Advertising.

Target your local newspapers and magazines with a series of ads leading up to the event. Make sure you cover all of the important details. Think journalistic questions: Who, What, Where, When, and Why.

4. Sponsor a local e-newsletter.

Our local NPR affiliate offers a e-newsletter, and I’m sure many other local organizations around you do as well. Sponsoring their content, so long as the audience is right, can be a good way to build your credibility with those readers along with awareness.

5. Banner Ads.

Find local websites that sell banner ads at a reasonable price. Again, make sure the audience is one that would be relevant to your cause.

6. Create a Facebook Page.

Not only will a Facebook page get people talking, you can also use that space to give updates. Additionally, you can entice people to join the page by noting that all fans who attend the event will be entered into a drawing for a prize.

7. Create a Blog.

Blog posts are great ways to really dig into the details of what you are trying to do with this event. The content isn’t perhaps permanent enough or evergreen to remain on your website, but a blog, which is expected to be timely, can be a great hub for information pertaining to your cause and event.

8. Video.

If you have the means, create a video (or a series) that can be posted to YouTube. The videos don’t need to be Pulitzer Prize winners. In fact, it could be members of your organization talking about why they are putting on this event, what it means to them, and what they are hoping to achieve. Hearing a voice and seeing a face to go with the cause can be a big help.

9. Flyers.

A lot of places like libraries and restaurants offer bulletin board areas where flyers can be posted. This beats paying postage!

10. Twitter.

Twitter can be tricky because it seems like it would offer such good reach. Make sure you are targeting only people who could actually come and/or raise awareness of your event locally. Do Twitter searches for local tweets or find hashtags that might be relevant. Tweeting to everybody, or tweeting to the “big influencers,” won’t necessarily help you out.

11. QR Codes.

QR Codes get a bad name these days, but that’s primarily because a lot of companies have plastered them on everything without a lot of thought. QR codes can be added to the fliers, your direct mail piece, your news release, or your print advertisements with a call-to-action to “view a video about this event.” This makes the piece come to life and also draws more traffic to your videos.

12. Use Banner Ads to Drive Traffic to Your Blog.

We mentioned using banner ads above, but here’s an extra layer. Instead of just promoting your event, consider having a very simple banner ad that asks a question. For example, “Wondering how you can help…” The banner ad can link to your explanatory blog post. This will also help you understand how effective the banner ad campaign is. Your blog Analytics will help tell that story.

13. Use Ads to Promote Your Facebook Page.

Like the banner ads, your print ads can be used to drive traffic to a hub rather than to simply promote your event. Use a print ad to drive traffic to your Facebook page so that you can more easily interact with potential attendees. This again will also offer insight into how your ads are performing.

14. Use Twitter to Drive Traffic to Your Facebook Page or Blog.

Twitter can be used not just to promote the event but also to drive people to places where they can learn a lot more than what 140 characters might reveal to them.

15. Invite Fans to Create Videos.

Put a call out on your blog and/or on your Facebook page and invite some of your fans to create their own videos about why they’ll be helping support your cause. This gives them a chance to be in the spotlight and it also will let other people know that you aren’t the only one interested in the purpose of the event.

16. Create an Online Badge.

Creating a badge that people can post to their websites or blog sites (especially locally) can be sort of like billboard advertising. The badge can link to your blog site or your Facebook page so that it is easy for people to get the information they want.

17. Use the Facebook Events Application.

The “Event” application on Facebook allows you to create an event page and invite people you think would want to attend. Be careful with this app–don’t bomb all of your friends with invitation, especially if they live nowhere near where your event is going to be held. I’d also still have a separate page for your cause which can continue after the event itself is over.

18. Invite Speakers.

Maybe someone who wants to attend your event is also looking to build his/her expertise or career in a certain field. Entice people to come to your event by noting that “so and so” will be offering a brief presentation on a topic in which your audience would be interested. You win, attendees win, and your speaker wins.

19. Photography.

Using photography to document why your fundraising is needed can be extremely powerful and it may be easier to produce than a video. Create an open Flickr page (you can link to it from your blog and/or your Facebook page) so people can scan those images.

20. Photo to Video.

If creating a video is out of your reach but you still like the idea of it, create a slide show using your photographs. Maybe talk a bit on camera at the beginning and narrate what the pictures or showing. This slide show can be linked prominently on your blog site or your Facebook page.

21. Photo Books as a Give-Away.

If your cause allows for it, giving away photo books tied to the event and your cause can be a nice souvenir for your attendees. This can also be a great way for your fans to help spread the word about your cause–people still enjoy sitting around a photo book. I don’t care what Instagram says!

22. Create Useful Partnerships.

Find a way to create win-win situations for potential partners. For example, see if a local printer would be willing to donate printing of fliers in exchange for having some branded give-aways. See if a local agency would be willing to help you with some of the marketing. See if a local restaurant would be willing to cater in exchange for all attendees being encouraged (perhaps via a gift card) to eat a meal there. The more partners you can incorporate into your efforts, the more your promotional reach will expand exponentially.

These are just 22 ways I came up with. Now it’s your turn. How have you promoted fundraising events? What worked? What didn’t? Let’s talk about it!

43 thoughts on “22 Ways To Promote Your Fundraising Event”

  1. Melvin Merritt

    Thank you for this worth while page, it really shows the individual groups how to promote their event. I know, because I’m putting on an event Aug. 26th @ the Blue Valley Park. 9am to 4:00pm East on 23rd, 5 blocks from Hardesty Ave. main shelter. Everything is free. Free give-aways, horse riding ponies, tug a war, speakers Hispanic speaker, and dancers Kickapoo Tribe, plus hip-hop, poetry. Contact Melvin Merritt @ 816-204-0428, email mmerritt14@yahoo.comu00a0 Direction can be found on our website- http://www.pennymillinc.org

  2. The information was helpful wanted to make sure that the event that Groveway Community Group has planned gets out. Community Day at Waller Park, 250 Oak Street, Roswell, Ga. July 28th 11:00am until 4:00 pm. A variety of activities will be going on Car Show, Fish Fry,Purchasing of Oldu00a0 gold from The Gold Academy, Talent Show, Raffle, Inside yard sale,health Screening,Free activities for the kids, Safety tips from the Roswell Fire and Police Department. u00a0 A fun day for the entire family. Contact Gail@770-993-4245 or Groveway Community Group on facebook

  3. The non-profit can set up an individualized “donor” link that is secure.nBarb Kyesu00a0nActionCOACHu00a0n1-866-950-5937

  4. A slideshow is a great and creative way to show your event. You could sent it online and let other people see it through the use of the internet.

  5. Pingback: Promoting Your Fundraiser On A Budget

  6. What better place to promote a fundraising activity than an article about fundraising activities? Me and my friend are having a small contest to see who can raise the most money, and so your money will help not only everyone who is provided for by such a big charity like sport relief, but my ability to rub it in 😉 Details on the link http://my.sportrelief.com/sponsor/daniellenton , thanks!

  7. Hey Margie, thanks for all the helpful tips! Do you think print ads still work effectively in a world run by social media and internet marketing? I have found banner ads to be useful myself.

    I have also found that as a sub-note for number 5, a good and inexpensive website to use for banner ads is http://www.spingo.com/submit. When promoting an fundraiser, you don’t want to spend more than you will make, so it’s important to spend your budget efficiently.

  8. Rosemary Zaranka-Armstrong

    I am 32year old married father of a 7year old little boy.we need help.we relocate to florida from New Jersey to give our son and my wife’s disabled brother and sister a better life.but life is anything but easy.our son just got diagnosed with severe ADHD.My wife has bad depression, diabetes, anxiety and high blood pressure.We just wanna catch a break..I haven’t been able to find work because I’m limited to applying for jobs within walking distance which there aren’t very many.due to the fact that our car is uninsured as well as unregistered..I’d exhausted all my options..tried church’s and other organizations and can’t get help.I just wanna provide for my family.I’m scared for whats to come we can’t get help..so please find it in your hearts to help..every little bit helps..thanks in advance and God Bless

    Pleas clink on this link it’s my give foward fundraiser to help me and my family. http://gfwd.at/1DqiSPP

  9. Pingback: Get Your Fundraising Game on Fleek – The Tipsy Marketer

  10. Timothy E. Ramos

    Please go to the VA as they have now opened tons of ways to help homeless Veterans, including a place to live at the VA. It provides boarding, food, and job finding for the Veteran.

  11. Higgins Torin Lachey

    UNBELIEVABLE BUT TRUE!!!!!!!!! for more than 9 years now,i have been suffering from Cancer and one of my friends linked me with Dr Molemen, i contacted Dr Molemen via email, I told him about my health status and i also requested for his healing medicine, he told me not to worry that he was going to prepare some herbal medicine for me which i was to drink for some days, he gave me directions on how to get his medicine after all the process i received the Some Herbal Medicine from Dr Molemen which he sent to me here in my country, i used them daily as i was directed and now i have regain my health.
    I did some couple of test for Cancer again and i was confirmed Negative from different hospitals.Even the symptoms i was experiencing were all gone and today i am totally healthy, this man is really saving souls and i urge everyone to meet him for any problem or sickness.
    You can contact him on ( drmolemenspiritualtemple@gmail.com / dr.molemenspiritualtemple@yahoo.com) or call him on +2347036013351).
    Thanks Papa for your good works!

  12. Need help for my mother’s unexpected passing and me and my sister have little to no funds gofund.me/2ur6tj58

  13. Emily Michelle Fata

    Student Unity Project (S.U.P.) is a cutting edge non-profit organization originating in the Durham Region of Ontario, Canada. We are devoted to changing school environments and off-setting the damage that can be caused by exclusion and hostility when you walk the halls of your school alone. The solution is simple – you need a friend.

    SUP hires and trains high school students to mentor, support, and be a friend to other high school students who are being bullied. Not only do we provide immediate benefit to bullied students, we also offer significant benefits to communities. Using the power of friendship, the students that SUP hires develop invaluable leadership and social skills in order for all kids to do better in school, stay out of trouble, and to give back to their communities in the future. The organization advertises for students to come and work for us, and will be paid for their training period and for their contribution during the school year. Our organization will take in resumes, review them, conduct interviews, and select the most suitable candidates for employment.

    SUP requires funding for our employees’ training program and to pay their wages throughout the school year. Thank you for your support!


  14. Little Paul, 3y.o, needs a safe and decent home (have a lot at the disgusting pics!)https://www.gofundme.com/2hfe79we?rcid=88b39d685fad11e69c39bc764e065bc4

Leave a Comment

Your email address will not be published. Required fields are marked *