There are old fundraising standbys you know will work: Galas, direct mail marketing, walkathons, auctions. Your nonprofit has done all of these before, and you know they’ll work. But running the same old events year after year can get old, for you and for your donors. You want to shake things up, and incorporate this …
When you’re looking to raise money for a charitable cause, it pays to team up. We mean that literally — teams on Mightycause see 60% more donations than fundraisers who’ve decided to fundraise alone. That’s because the more people you have fundraising for a cause, the wider your circle of potential donors and people who can help spread …
Fundraising as a Team: Top 20 Team Fundraising Ideas Read More »
Photo by eLKayPics The Tampa Bay Times recently published the 2014 edition of “America’s Worst Charities.” The value of this resource to potential donors is obvious. If you know that most of the money you are donating will end up going to solicitors or administrative costs instead of to the actual cause you want to …
What NPOs Can Learn from America’s Worst Charities Read More »
Like you, your supporters receive tons of e-mails every day. And like you, they’re very good at filtering out messages. One of the best ways to grab the attention of your supporters is write subject lines that beg to be clicked. Here are four ways to create subject lines that stand out in noisy inboxes: …
No doubt you’ve heard of the Ice Bucket Challenge, the viral fundraiser that’s raised over $22 million in 30 days. This is a 12X increase over the previous period last year! The ice bucket challenge has gotten so huge that even has its own Wikipedia page! The most amazing thing about the #IceBucketChallenge is that arose …
3 Big Fundraising Lessons from #IceBucketChallenge Read More »
This is the limbic brain. It’s about 200 millions years old and is responsible for emotions. It’s the elephant mentioned in Switch. The limbic brain the source of value judgments and feelings (mostly unconscious) that influence our behavior. In fact, almost all consumer behavior is driven by the limbic brain, as are most viral social media campaigns. Storytelling, …
5 Storytelling Tips For Better Online Fundraising Read More »
A week ago I didn’t know a lot about Bitcoin. I knew it was some kind of virtual currency. I also knew that Bitcoin was the subject of both good and bad press. But I wanted to learn more about Bitcoin and how this new currency could be relevant to nonprofits. Fortunately, I didn’t have …
Is Your Nonprofit Ready to Take Donations in Bitcoin? Read More »
Are you leaving out the “must haves” on your donation pages? If so, you could be leaving money on the table. And by money, I mean donations. Why your conversion rates are as low as they are People who visit your donation are feeling all unicorns and rainbows. But then they have to go from that …
This past Friday (February 7) marked National Wear Red Day. The day is designated by the Go Red For Women organization, which this year is celebrating its tenth anniversary. I have always thought that this cause was extremely clever and well-done, so this week I thought I would offer some lessons that your cause may …
If you’re a regular reader of this blog, you already know that email marketing is extremely effective for converting transactions like donations, renewals, and action alerts. Email is also awesome for nurturing a peer-to-peer fundraising campaign. So… what’s an Email Drip Campaign? An email drip-campaign is an strategy intended to get subscribers to take specific …
How To Create Email Drip Campaigns For Your Nonprofit Read More »
