Nonprofit Fundraising

Fundraising as a Team: Top 20 Team Fundraising Ideas

When you’re looking to raise money for a charitable cause, it pays to team up. We mean that literally — teams on Mightycause see 60% more donations than fundraisers who’ve decided to fundraise alone. That’s because the more people you have fundraising for a cause, the wider your circle of potential donors and people who can help spread …

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What NPOs Can Learn from America’s Worst Charities

Photo by eLKayPics The Tampa Bay Times recently published the 2014 edition of “America’s Worst Charities.” The value of this resource to potential donors is obvious. If you know that most of the money you are donating will end up going to solicitors or administrative costs instead of to the actual cause you want to …

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5 Storytelling Tips For Better Online Fundraising

This is the limbic brain. It’s about 200 millions years old and is responsible for emotions. It’s the elephant mentioned in Switch. The limbic brain the source of value judgments and feelings (mostly unconscious) that influence our behavior. In fact, almost all consumer behavior is driven by the limbic brain, as are most viral social media campaigns. Storytelling, …

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5 Lessons From the Go Red for Women Campaign

This past Friday (February 7) marked National Wear Red Day. The day is designated by the Go Red For Women organization, which this year is celebrating its tenth anniversary. I have always thought that this cause was extremely clever and well-done, so this week I thought I would offer some lessons that your cause may …

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How To Create Email Drip Campaigns For Your Nonprofit

If you’re a regular reader of this blog, you already know that email marketing is extremely effective for converting transactions like donations, renewals, and action alerts. Email is also awesome for nurturing a peer-to-peer fundraising campaign. So… what’s an Email Drip Campaign? An email drip-campaign is an strategy intended to get subscribers to take specific …

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