For Kimberly Rogers and Paige Haley it was all about two loves. First, their love of country and the men and women that protect it. The second was beer. They combined the two and started 50 Back Beer: The Brew of the Brave. This American lager gives 50% of its net profits back to five organizations […]
50 Back Beer Brews Support for Veterans' Charities Read More »
You’ve probably never heard of the word “pinups” before but I bet you’ve bought one. Pinups are paper icons that cashiers sell at the register for a buck or two and the money goes to charity. The cashier will ask you, “Would you like to donate a dollar to [insert cause here]?” There’s a spot
Raise More Money from Businesses with Pinups Read More »
I have mixed feelings on cause businesses, which I define as a company that relies heavily on a social mission to ring up sales. I wrote about one of these companies last fall. Project 7 is betting that something as mundane as chewing gum will succeed because it’s all about helping others first. . .
3 Cause Businesses I'm Rooting For Read More »
This is a guest post by Ken Mueller. Ken is Ken is the proprietor of Inkling Media, with 30 years of experience in the media industry. He has worked extensively in the radio industry, and is an Adjunct Instructor of Marketing at Messiah College and at the Pennsylvania College of Art & Design. One goal
How Businesses Can Benefit from Nonprofit Partnerships Read More »
Yoni Freedhoff, a Canadian obesity doc that writes the blog Weighty Matters, has a problem with nonprofits that preach one thing but act differently when it comes to fundraising. The latest example is Canada’s SickKids Foundation. On its web site SKF makes a dire prediction. “Current trends are troubling. This is the first generation of
When is Junk Food Fundraising Okay? Read More »
The following is a live blog from today’s Cause Marketing Forum. Coke, the World Wildlife Federation, and the Arctic Home Campaign Coke has developed a culture for innovative improvement, and sustainability has become a core component of that improvement. Plus the Polar Bear has become a long-term icon for Coke over the decades. They began
Arctic Home and Breast Cancer "Debate" at #CMF12 Read More »
I got a lot of great feedback on my post last week on 4 Words Nonprofits Need to Stop Using. Thanks to everyone who commented, even the folks who disagreed with my choice of certain words. Sharing your opinion is what Inspiring Generosity is all about! It also proves what I’ve always said: meaning is in people
4 Things Nonprofits Need to Stop Saying Read More »
Want to be Geoff Livingston‘s guest at the Cause Marketing Forum this May 30-31 in Chicago? The best comment wins a free registration worth $1,045.00 for a business or $795 for a nonprofit, compliments of Mightycause (also cross-posted on Geoff’s blog). A decision will be made tomorrow morning based on comments on both blogs. Customers
The 4 Challenges of Cause Marketing Read More »
Consumers see themselves as responsible for making the world a better place, but when it comes to actually doing the work, they’re not as involved as they used to be. That’s the findings of Edelman’s 2012 Good Purpose Study. The percentage of consumers involved in a cause dropped 7% between 2010 and 2012, the only decline among
Consumers Want to Save the World But Are Doing It Less Read More »
You may recall a lot of talk about the Kony 2012 Campaign, an effort by a group called Invisible Children to raise awareness about warlord Joseph Kony. In the wake of the viral campaign, a lot of concerns were raised about how legitimate the 30-minute YouTube video was, how legitimate Invisible Children was as a
Finding Your Real Influencers Read More »
