Cause Marketing

Get the End-of-Year Fundraising Guide!

End-of-year fundraising is a big deal. About a third of all charitable giving happens in the month of December, making this month a high-stakes time for nonprofit professionals. To help nonprofits start this pivotal month on the right foot, we’ve compiled a free downloadable end-of-year fundraising guide.    Download the Guide End-of-Year Fundraising Guide Contents …

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Creating Smart Social Media Goals

Photo by waferboard In order to climb Mount Everest, you have to establish a series of intermediate goals that are specific and attainable. You can’t just wake up one day and decide, “Hey, I know what I’ll do with my life! I’m going to climb the biggest, baddest mountain on the planet!” That won’t work. …

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5 New Cause Marketing Ideas for Nonprofits

Next week, I’m attending the annual Cause Marketing Forum Conference in Chicago. I’m giving several presentations. One is called 30 New Ideas in 60 Minutes. According to the session description, this talk is all about helping nonprofits come up with new ways to work with corporate partners. That’s right up my alley! I’ll also be joined …

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Fair Trade Has Never Been Better for Worldstock.com

“What in the world is Worldstock?” That’s what I asked when a friend recently mentioned an online fair trade program that has returned $100 million to artisans around the world. Worldstock.com is a division of online retailer Overstock.com. Using the marketing muscle of Overstock, which generated $1.3 billion in revenue in 2013, Worldstock sources and sells …

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A New Guide for Surviving the Crazy World of Nonprofits

Jennifer Maher knows how crazy nonprofits are. She’s been working for and with them for twenty years, and she knows all about “managing the crazy.” That’s the goal behind her new book Nonprofit Nonsense: How to Survive and Thrive in the Crazy World of Nonprofit Business. This is a great book that will embolden the …

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Finally, A "Pinktober" Fundraiser That’s Growing On Me

I’m already missing the summer months. I’m an avid gardener and I had a wonderful flower garden this year. You know when everything clicks? That was me this past summer. I live outside of Boston, and we got a nice balance of rain and sun so everything came up roses. But don’t take my word …

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