Cause Marketing

Charity Golf Tournament Planning Tips

Charity golf tournaments are major money-makers. They bring serious golfers and serious philanthropists together for a cause, and they can be absolute game-changers for nonprofits. And, as a bonus, they generally require less time and effort to plan than your average charity gala! But how does charity golf tournament planning work? Can you pull it …

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Facebook Fundraising Hurts Nonprofits: How, Why, and What to Do About It, from Mightycause’s CEO

Is Your Nonprofit Getting Zuckerpunched? The tech world has repeatedly witnessed Facebook executing bold daylight robberies of ideas, features and technologies from a variety of competitors. The Snapchat team can painfully attest to the brazen heist of their innovative “Story” feature. Facebook added this into their Instagram product and then mercilessly leveraged their massive reach …

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Download the Mightycause End-of-Year Nonprofit Toolkit

Nonprofit professionals can face tremendous pressure in December. While people in other sectors are enjoying holiday parties and taking time off to spend with their families, fundraisers work long hours, holidays and weekend to ensure that their nonprofit meets their financial goals. This is because so much charitable giving happens at the end of the year. …

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Get the End-of-Year Fundraising Guide!

End-of-year fundraising is a big deal. About a third of all charitable giving happens in the month of December, making this month a high-stakes time for nonprofit professionals. To help nonprofits start this pivotal month on the right foot, we’ve compiled a free downloadable end-of-year fundraising guide.    Download the Guide End-of-Year Fundraising Guide Contents …

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Creating Smart Social Media Goals

Photo by waferboard In order to climb Mount Everest, you have to establish a series of intermediate goals that are specific and attainable. You can’t just wake up one day and decide, “Hey, I know what I’ll do with my life! I’m going to climb the biggest, baddest mountain on the planet!” That won’t work. …

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5 New Cause Marketing Ideas for Nonprofits

Next week, I’m attending the annual Cause Marketing Forum Conference in Chicago. I’m giving several presentations. One is called 30 New Ideas in 60 Minutes. According to the session description, this talk is all about helping nonprofits come up with new ways to work with corporate partners. That’s right up my alley! I’ll also be joined …

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Fair Trade Has Never Been Better for Worldstock.com

“What in the world is Worldstock?” That’s what I asked when a friend recently mentioned an online fair trade program that has returned $100 million to artisans around the world. Worldstock.com is a division of online retailer Overstock.com. Using the marketing muscle of Overstock, which generated $1.3 billion in revenue in 2013, Worldstock sources and sells …

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