audiences

Using Social Data to Create More Relevant Content

Below is part two of my interview with Casey Golden, CEO of SmallAct. The benefit of analyzing social data from your community (donors, volunteers, supporters) is the ability to create more relevant and meaningful conversations with various audiences. In this video we talk about how aligned the National Wildlife Federation is with their community’s goals …

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Four Ears: Communications Theory & Your Fundraising Appeal

Today’s guest post is from Jason Konopinski. Check out his last post on IG on storytelling. Tom Ahern, in his book, How to Write Fundraising Materials That Raise More Money, suggests that when writing any communication piece (letter, brochure, newsletter, or direct mail package), the organization should imagine that the reader have “four sets of …

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