Case Studies

Is the Water to Wine Miracle Machine a GOOD Hoax?

Is it okay to trick people when it helps a great cause? That’s what people are debating after the nonprofit Wine to Water, global PR agency MSLGROUP, and two wine industry experts pulled off a hoax that hundreds of news sites––including ABC News and Time Magazine––covered as real news. It all began as an effort

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For Arts Groups Cause Marketing Happens Once in Blue Moon

Most arts organizations are pessimistic about their chances with cause marketing. They think, “Cause marketing only works when you help starving kids, abused women or neglected puppies and kitties.” I agree that organizations with missions that support women, children and animals reap the lion’s share of cause marketing dollars. But this doesn’t exclude arts organizations from

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Using Social Data to Create More Relevant Content

Below is part two of my interview with Casey Golden, CEO of SmallAct. The benefit of analyzing social data from your community (donors, volunteers, supporters) is the ability to create more relevant and meaningful conversations with various audiences. In this video we talk about how aligned the National Wildlife Federation is with their community’s goals

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Arctic Home and Breast Cancer "Debate" at #CMF12

The following is a live blog from today’s Cause Marketing Forum. Coke, the World Wildlife Federation, and the Arctic Home Campaign Coke has developed a culture for innovative improvement, and sustainability has become a core component of that improvement. Plus the Polar Bear has become a long-term icon for Coke over the decades. They began

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Nonprofit Marketing and Tech Research Released

I can’t be the only one who looks forward to the release of good marketing and technology research. If I am, indulge me and play along. For several years, Convio and Blackbaud — supported by Common Knowledge and NTEN this year — have respectively conducted and published renowned research on the state of nonprofit online

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