cause engagement

Unraveling The Myth of Slacktivism

Last year, Malcom Gladwell started quite the discussion–and some heated arguments–in his New Yorker expose on “slacktivism,” doubting social media’s role in impacting real social change. “Slacktivism” describes the simple, easy social actions people take in support of a cause such as liking a Facebook page or using Twibbon to update an avatar in support …

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