cause marketing

Food Lion Uses Coupons to Raise Funds & Reward Donors

For the past 22 years, Food Lion has been supporting Easter Seals at hundreds of locations in the mid- and south-Atlantic states.┬áThe inaugural program was a modest one in its North Carolina stores. It raised $20,000. Twenty-one years later, Food Lion has raised $33 million for Easter Seals. This year, now through March 12th, Food …

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