cause marketing

Influence Marketing and Fundraising: Why Doesn't It Work?

Last week we talked about how a lot of companies and organizations approach social media based on the idea of “the influencer.” The hope is that if a very well-known person shares your content, you’ll get a lot of exposure, and hence, you will succeed in increasing sales or raising funds. As Danny Brown and …

Influence Marketing and Fundraising: Why Doesn't It Work? Read More »