Passion for a cause is a powerful driving force that, in most cases, is the only thing that stretches us to do things we didn’t think we could do. It helps us grow in our jobs, skills, even character. But in the practical society we live in, most of us can’t live off our passions. […]
I have mixed feelings on cause businesses, which I define as a company that relies heavily on a social mission to ring up sales. I wrote about one of these companies last fall. Project 7 is betting that something as mundane as chewing gum will succeed because it’s all about helping others first. . .
Want to be Geoff Livingston‘s guest at the Cause Marketing Forum this May 30-31 in Chicago? The best comment wins a free registration worth $1,045.00 for a business or $795 for a nonprofit, compliments of Mightycause (also cross-posted on Geoff’s blog). A decision will be made tomorrow morning based on comments on both blogs. Customers